This thesis deals with the subject of Czech and German cultural standards and the way they influence the daily lives of exchange students. The main objective lies in the abstraction and definition of cultural standards of this specific target group. The theoretical part introduces different approaches to the term culture and further describes two main concepts of cultural studies -- the methodology of cultural dimensions and cultural standards. The practical part opens with an introduction to German history, economy and points out the leading role that this country has in the international relationships. Following is the list of possibilities for exchange study programmes at the University of Economics and the summary of activities that are organized by the International Studies Centre. Most importantly, this part sums up the results of the research I did among the exchange students from the Czech Republic and Germany. Further, I compare the results of my research with the conclusions reached by Ivan Nový. In the conclusion there is a set of recommendations for the exchange students that should ease their first contact with a foreign culture.

Master´s thesis is focused on managerial competence issue in travel agency INVIA.CZ, Ltd. This company has recently expanded into new markets in Poland, Hungary and Romania. All these subsidiaries are managed from the Czech parent entity. Aim is to identify how the managers´ competence is influenced by this expansion and to propose an improvement of their managing style.

The theme of the thesis is the use of a questionnaire GPOP (Golden Profiler of Personality) in international research, specifically in the Czech Republic and Switzerland. The theoretical part is devoted to the three basic thematic areas, which are interconnected through the influence of C. G. Jung: cross-cultural comparison of the Czech Republic and Switzerland, Jung's typology, from which GPOP questionnaire derives from and mid-life issues described by Jung as individuation process. The emphasis is placed mainly on various forms of cross- cultural research and cultural standards in both countries on the basis of thereof the results are interpreted. The empirical part includes a detailed description of the questionnaire method and a sample of studied people. It is followed by a quantitative study in which there are statistically compared results of the four basic dimensions GPOP test pro-bands in the Czech Republic and Switzerland. An overview of personality types in individual countries and comparison of personality differences on cross-cultural background comes after. Finally, it assesses the work with GPOP method and its application.

This diploma thesis is focused on Czech-Scottish cultural standards at work environment. The main aim is to define Scottish cultural standards at work environment from the Czech point of view and to compare them with the theory. The thesis begins with the definition of culture, cultural dimensions introduced by G. Hofstede, F. Trompenaars and E. T. Hall and cultural standards by A. Thomas. It continues to the description of Scotland with its geography, history, language, economic situation and various systems in the society, such as the legal system, educational system, health care system, a role of the family and religion. Further, Scottish national identity, key values and traditions are identified and there are added some information about work in Scotland. The thesis then leads us onwards to the determination of eight cultural standards at work environment and six cultural standards connected with the daily life in Scotland based on the qualitative research. The standards concerning work environment are further compared with the theory. At the end of the thesis, there are provided some recommendations for Czechs who are going to work with Scots.

Nowadays, most of the countries in the world are getting more and more dependent on each other, both politically and economically. Along with that, cultural clash comes inevitably influencing are private lives and working environment. Multinational companies get the opportunity of using the potential of diverse cultural environment which is challenging the managers, and other employees, to increase their competencies. The goal of this thesis is to identify the Indian cultural standards from the Czech point of view and the Czech ones from the Indian point of view. The theory of the thesis is based on cultural models by Geert Hofstede and Fons Trompenaars. The cultural standards are being identified by using the method of critical incidents where the selected respondents are being interviewed. The thesis analyses at which aspects the two examined cultures differ the most and how it influences the working environment and performance. The research results are compared to other theoretical models and the thesis provides recommendations on how to work with the identified standards in order to make the Indian-Czech cooperation as efficient as possible.

This thesis is focused on the importance of the German-Czech Chamber of Industry and Commerce for business cooperation between the Czech Republic and Germany, especially with a focus on the participation of Czech companies at trade fairs in Germany and German companies at the Czech trade fairs. The theoretical part describes the history of relation between the Czech Republic and Germany, Czech and German cultural standards, trade between these two states, foreign trade investment and the exhibiton industry in the Czech Republic and Germany. In the following chapters are introduced the German-Czech Chamber of Industry and Commerce and its activities, offered services, structure and five trade fairs which represents the Chamber. One part of the practical part is the assessment of the participation at trade fairs, communication with the Chamber and cultural standards by the Czech and German companies.

The aim of the diploma thesis is to provide a comprehensive picture of Czech and American cultures, not only in their interaction. This picture will be the basis for learning and understanding of both cultures and their mutual differences. A detection of cultural specificities, their clarification and explanation of their causes is a fundamental concern of this thesis. The main issue of the research is to uncover cultural differences and related cultural clashes. The second aim of the diploma thesis is building a list of potential cultural clashes and final recommendations for the Czechs to know how to prevent these conflicts.