Thesis (M. Phil.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 137-143).

Thesis (Ph. D.)--University of Washington, 1999. / Vita. Includes bibliographical references (leaves 117-124).

Thesis (M.S. in Electrical Engineering)--Naval Postgraduate School, June 1990. / Thesis Advisor(s): Ha, Tri T. Second Reader: Myers, Glen A. "June 1990." Description based on signature page. DTIC Identifier(s): Digital communications, frequent shift keyers, program listings, protocols. Author(s) subject terms: FFT windowwing, ARQ, fading, frequency shifts. Includes bibliographical references (p. 58). Also available online.

Thesis (M.S.)--State University of New York at Binghamton, Department of Physics, Applied Physics and Astronomy, 2009. / Includes bibliographical references.

Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008.

Thesis (M.S.)--Brigham Young University. Dept. of Electrical and Computer Engineering, 2005. / Includes bibliographical references (leaves 105-107).

Thesis (Ph. D.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 19, 2006) Vita. Includes bibliographical references.

Thesis (M.E.)--University of Canterbury, 2006. / Typescript (photocopy). "November 2006." Includes bibliographical references (leaves 121-124). Also available via the World Wide Web.

Technological developments, Internet expansion and the ubiquity of smartphones have revolutionized modern communication. Millions of people link to countless desktops or mobile e-platforms, and information transfer has never been faster or simpler. Previous research has consistently found that online reviews can mould consumers' attitudes toward a product, thereby influencing sales (Chevalier and Mayzlin, 2006; Ante, 2009), and highlighting the importance of electronic word-of-mouth (eWOM) communication as a key factor affecting consumer purchasing decisions. Message quality plays a decisive role in eWOM communication effectiveness (Sweeney, Soutar and Mazzarol, 2008; Cheema and Kaikati, 2010). A persuasive message is comprised of two critical components, message valance and argument strength (Fishbein and Ajzen, 1975; Petty and Cacioppo, 1981), but understanding of their characteristics is limited. Until now, most eWOM investigations have ignored the written content of persuasive messages, tending to use quantitative measures, such as product ratings, to study WOM or eWOM communication (Schlosser, 2011). Additionally, the growing role of China in the global economy points to an increasingly important role for Chinese language communication. To-date English has been the primary language used in past eWOM studies, but findings from non-Chinese language studies may not apply to the Chinese language eWOM communications. The current study is intended to fill this gap. Grounded in the Elaboration Likelihood Model (ELM), this study aims to identify the message features of Chinese language eWOM communication and understand the combined effects of valence and argument strength on attitude and purchase intention have varying levels of persuasiveness in eWOM communication. The present study deepens the knowledge of eWOM communication because it integrates message features into the ELM of eWOM influence. It also extends Sweeny, Soutar and Mazzarol's (2012) traditional WOM study to the Chinese language eWOM context. Practically, this study introduces actual themes, languages and presentation approaches to product reviews that significantly or marginally affect a receiver's attitude toward a product and influence purchase intention. It provides an important reference for the eWOM givers on how to strengthen Chinese eWOM message content by understanding the message features of different review types.

Orientador: José Antonio Siqueira Dias / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Elétrica e de Computação / Made available in DSpace on 2018-08-19T07:47:20Z (GMT). No. of bitstreams: 1 Airoldi_Douglas_M.pdf: 6691455 bytes, checksum: c3353281e717bd0415dc9ce4a5762ba6 (MD5) Previous issue date: 2011 / Resumo: Este trabalho é parte de um projeto de pesquisa e desenvolvimento de uma rede de mini-medidores de energia, de baixíssimo custo, que se comunica com uma central, que armazena todas as informações relativas ao consumo de energia elétrica, de cada um dos pontos de consumo de uma residência. Ao fim de um período, fornece ao consumidor condições de analisar a distribuição do seu gasto com energia elétrica por ponto medido. Neste trabalho foi desenvolvido um sistema de comunicação de dados pela rede elétrica, também conhecida como Power Line Communication (PLC)). O hardware, de baixo custo, é composto por microcontrolador e um modem integrado que utiliza o processo Amplitude Shift Keying (ASK), com taxas de comunicação entre 600 e 1200 bps (bits por segundo). O firmware criado é composto de um protocolo que realiza a comunicação half-duplex entre duas estações de medição, permitindo ao transmissor da informação, saber se a mesma foi recebida com integridade / Abstract: This work is part of a research project and develops a network of mini-power meters, very low cost, which communicate with a central, which stores all information relating to the consumption of electricity, each of the points consumption of a residence. At one time, it gives the consumer the ability to analyze the distribution of its spending power by the measured point. We have developed a communication system for data grid, also known as Power Line Communication (PLC). The hardware, low cost, consists of microcontroller and an integrated modem that uses the process Amplitude Shift Keying (ASK), with communication rates between 600 and 1200 bps (bits per second). The firmware is created consisting of a protocol that performs half-duplex communication between two measuring stations, allowing the transmitter of information, whether it was received with integrity / Mestrado / Eletrônica, Microeletrônica e Optoeletrônica / Mestre em Engenharia Elétrica