Master-Arbeit Univ. St. Gallen, 2008.

Master-Arbeit Univ. St. Gallen, 2008.

Master-Arbeit Univ. St. Gallen, 2008.

Thesis--Wisconsin. / Includes bibliographical references.

Thesis (M.S.)--University of Wisconsin--Madison, 1983. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (LL. D.)--University of London. / Includes bibliographical references and index.

Zugl.: Passau, Univ., Diss., 2007

Social networks have become an important factor in today’s society. Companies as well as individuals are using these platforms to interact with one another on a daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented. Due to this fact, this study means to examine what brand enhancing intentions well-established B2B companies have with their usage of social networking sites.This study conducted a web survey where 89 of Sweden’s most successful companies (in terms of turnover) participated. The respondents’ answers were analyzed through statistic tools such as correlation analyzis, cluster analyzis and descriptive data. The collected data revealed that the respondents could be divided into four separate segments, which further could be divided into two perspectives, where the brand enhancing intentions of the usage of social networking sites seemed to differ. Key words: Social Networking Sites, B2B, brand equity, perceived quality, brand loyalty, brand recognition, brand recall, brand image.

This thesis investigates the performance of private equity backed IPOs. We have examined the European market in the period between 2000 and 2017 when the IPO activity experienced enormous growth. The main task was to assess whether the PE-backed IPOs evince superior performance when compared to their non-sponsored peers and the market. Further, we have examined the effect of the so-called valuation drivers on the IPOs' performance. To assess the IPOs' performance, we used the buy-and-hold abnormal returns with bootstrapped skewness adjusted t-statistics. In case of the valuation drivers' effect, OLS regression was applied. The main findings were that the PE-backed IPOs in Europe overperforme the market, mainly due to IPOs in the UK and Western Europe. The PE-sponsored IPOs also overperforme their non-sponsored peers, mainly due to IPOs in the UK, Western and Northern Europe. In case of the valuation drivers, we observed several significant correlations, however, their explanation power was negligible.

Thesis (M.B.A.)--Boston University