Proefschrift Erasmus Universiteit. / Lit. opg.: p. 134-146. - Met samenvatting in het Nederlands.

Proefschrift Universiteit Maastricht. / Met lit. opg. - Met samenvatting in het Nederlands.

Magister Economicae - MEcon / From 1947-1994, South Africans were ruled under apartheid – a racially discriminatory political and economic system. As the name itself implies, apartheid is an Afrikaans name meaning “apartness”. The provision of education in South Africa during this regime was poor, particularly for the African (black) population and most especially those living in homelands. This led to under-investment in human capital development particularly in the rural areas which resulted in, low levels of skills that have persisted till today. This has hindered those lacking the required skills to obtain lucrative employment and earning prospects. This study aims at investigating the impact of a household head’s educational attainment level on the poverty status of the household in South Africa with case study of Limpopo province. This study sought to establish if education has an effect on the poverty status of households in Limpopo Province. The Income and Expenditure Survey (IES) data conducted by Statistics South Africa, for the period 1995, 2000, 2005/06 and 2010/11 were used to carry out this investigation. The official absolute income poverty lines of R3864 (lower bound) and R7116 (upper bound) per capita per annum in 2000 prices were used. In order to establish the relationship between education and the poverty status of an individual or a household, a probit regression model has been used. The results obtained revealed that, there is a strong tendency for lower educational attainment to be associated with a higher prevalence of household poverty. That is, households headed by someone with primary or no education are more likely to be poorer than those headed by someone with tertiary education. Rural and Black households are the most vulnerable in Limpopo Province. Although there is large allocation of resources towards education, educational outcomes have not improved. This raises questions regarding the lack of association between educational outcomes and resource allocation.

In an ever changing world, consumers are less and less responsive to traditional advertising, which creates a challenge for marketers, as they need to constantly develop new marketing communication tools to make a lasting impression on current and potential consumers. Consumers of the twenty first century are described as emotionally acting individuals, and has led to a increase in creative and emotional marketing communication tools, for example sponsorship, which is an increasingly important element of an integrated marketing communication strategy. Because of the value sponsorship can have for a business, and the high costs involved in this marketing initiative, it is imperative to examine variables that might be influential, in order to apply this promotional activity to the business’ advantage (Belch & Belch 2007:12; Hartland, Skinner & Griffiths 2005:164-173; Nicholis, Roslow & Dublish 1999:365-387; Pham & Vanheule 1997:407-417). Because of the important effect of sponsorship, marketing managers seek clarity in respect of which events to support and to link their business’ brand with or not. There is however little guidance in literature available on which events to sponsor and how to exploit resources efficiently and effectively (Crimmins & Horn 1996; Speed & Thompson 2000). Therefore, the objective of this study is to identify factors that might influence sponsorship initiatives within corporate businesses in South Africa. The variables that was identified for the study at hand was marketing related variables namely branding, marketing ethics and green marketing, and human resources related variables namely, corporate culture, values and employee empowerment. In order to determine the influence of the predetermined variables on sponsorship, an empirical investigation was conducted. The positivistic (phenomenological) approach was used in this study as the aim was to determine whether a relationship exists between selected independent variables and the dependent variable, via the intervening variables, using statistical analysis. In order to gather primary data, selfadministered questionnaires were issued to 182 respondents by means of convenience and snowball sampling of which the results were analysed to arrive at conclusions regarding the research in question. The empirical analysis of the data followed the following statistical steps: exploratory factor analysis to test the validity of the measuring instrument, Cronbach Alpha correlation coefficients to confirm the reliability of the questionnaire, SEM goodness-of-fit, multiple regression analysis to test the hypothesised relationships between the independent, intervening and dependent variables, ANOVA and descriptive statistics. The main findings of this study suggest that branding and green marketing have a significantly positive relationship with sponsorship, indicating the importance of a business’ brand and environmental awareness in terms of its emotional marketing initiatives. These relationships iIn an ever changing world, consumers are less and less responsive to traditional advertising, which creates a challenge for marketers, as they need to constantly develop new marketing communication tools to make a lasting impression on current and potential consumers. Consumers of the twenty first century are described as emotionally acting individuals, and has led to a increase in creative and emotional marketing communication tools, for example sponsorship, which is an increasingly important element of an integrated marketing communication strategy. Because of the value sponsorship can have for a business, and the high costs involved in this marketing initiative, it is imperative to examine variables that might be influential, in order to apply this promotional activity to the business’ advantage (Belch & Belch 2007:12; Hartland, Skinner & Griffiths 2005:164-173; Nicholis, Roslow & Dublish 1999:365-387; Pham & Vanheule 1997:407-417). Because of the important effect of sponsorship, marketing managers seek clarity in respect of which events to support and to link their business’ brand with or not. There is however little guidance in literature available on which events to sponsor and how to exploit resources efficiently and effectively (Crimmins & Horn 1996; Speed & Thompson 2000). Therefore, the objective of this study is to identify factors that might influence sponsorship initiatives within corporate businesses in South Africa. The variables that was identified for the study at hand was marketing related variables namely branding, marketing ethics and green marketing, and human resources related variables namely, corporate culture, values and employee empowerment. In order to determine the influence of the predetermined variables on sponsorship, an empirical investigation was conducted. The positivistic (phenomenological) approach was used in this study as the aim was to determine whether a relationship exists between selected independent variables and the dependent variable, via the intervening variables, using statistical analysis. In order to gather primary data, selfadministered questionnaires were issued to 182 respondents by means of convenience and snowball sampling of which the results were analysed to arrive at conclusions regarding the research in question. The empirical analysis of the data followed the following statistical steps: exploratory factor analysis to test the validity of the measuring instrument, Cronbach Alpha correlation coefficients to confirm the reliability of the questionnaire, SEM goodness-of-fit, multiple regression analysis to test the hypothesised relationships between the independent, intervening and dependent variables, ANOVA and descriptive statistics. The main findings of this study suggest that branding and green marketing have a significantly positive relationship with sponsorship, indicating the importance of a business’ brand and environmental awareness in terms of its emotional marketing initiatives. These relationships imply that, according to respondents, if these two aspects improve within the business, so could its sponsorship initiatives. Interestingly, it was established that ethics was insignificant in terms of a business’sponsorship initiatives. Corporate culture and values had a positive relationship with sponsorship, and employee empowerment proved to be negatively related to Sport and Broadcast sponsorship, with no significant relationship with Education and Community sponsorship. Additionally, the empirical investigation revealed that the ethnicity of respondents exerted an influence on the perception employees have regarding ethics, employee empowerment and Sport and Broadcast sponsorship within the businesses they are employed at. As this study assisted in the development of sponsorship strategies for businesses to implement, it will have a direct benefit to marketers and businesses in general so that sponsorship initiatives can be directed in such a way to maximise the return on investment for a business. The implications of this study will be of great value to marketing managers as sponsorship is such an important marketing strategy and communications tool which impacts on the overall business objectives.mply that, according to respondents, if these two aspects improve within the business, so could its sponsorship initiatives. Interestingly, it was established that ethics was insignificant in terms of a business’ sponsorship initiatives. Corporate culture and values had a positive relationship with sponsorship, and employee empowerment proved to be negatively related to Sport and Broadcast sponsorship, with no significant relationship with Education and Community sponsorship. Additionally, the empirical investigation revealed that the ethnicity of respondents exerted an influence on the perception employees have regarding ethics, employee empowerment and Sport and Broadcast sponsorship within the businesses they are employed at. As this study assisted in the development of sponsorship strategies for businesses to implement, it will have a direct benefit to marketers and businesses in general so that sponsorship initiatives can be directed in such a way to maximise the return on investment for a business. The implications of this study will be of great value to marketing managers as sponsorship is such an important marketing strategy and communications tool which impacts on the overall business objectives.

This thesis presents a new methodology for measuring and reporting the value of human capital (HC). Building on prior research in strategic HC management and related fields, a disclosure-based HC index, which contains both HC proxies and disclosures scores, is built based on information collected from the annual reports and other stakeholder reports of “the best companies to work for” survey (“Universum” 2010). This thesis examines the importance of the degree of HC disclosure and its correlation with company “Universum” ranks and tests whether higher employee benefits and welfare are positively related to HC information disclosed in the issued reports. Furthermore, it investigates whether higher levels of financial and non-financial HC information disclosure are associated with better firm performance and tests whether the positive relationship between human capital proxies and firm performance (concluded by resource-based theory and strategic HRM) is still valid during the crisis years (2008-2010). Regression results indicate that human capital information disclosed in previous years has a weak effect on company’s Universum rank and no influence on firm performance. Moreover, the commonly used employee incentive-based management methods may no longer be effective during the economic crisis years. Investing in training during the financial crisis period is critical for better firm performance. More research is needed in the future to examine the role of human capital in firm performance and how it should be measured, managed and governed in modern corporations.

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No description available.

The thesis is focused on the issue of human capital from the microeconomic point of view, especially on the investment in the human capital in the form of university education. The first part is describing the development of the human capital, the approaches to its measurement and the forms of investment. The second part is focused on the methods of decision making about the investment in the human capital, including a concrete example of decision and a calculation of the rate of return on investment. In the trird part I'm going to take into account the risk of unemployment and the compatibility of graduates in the labour market.

No description available.

published_or_final_version / abstract / Economics and Finance / Doctoral / Doctor of Philosophy