Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references. Available also from UMI/Dissertation Abstracts International.

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

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The objective of this paper is to explore one of the many methods of communicating a brand or product value: product placement. In this report, the areas that will be covered include, the history of product placement, the method, the goal and psychology behind it, current trends, its weaknesses and strengths, its role in our culture and how it might evolve in the near future. We will explore how product placement plays a role in the different types of media, its effectiveness and strategies and its limitations. Another issue that will be covered includes a survey of similar marketing techniques that at times have been seen as an extension or a better version of product placement: branded entertainment and advertainment. The purpose of this paper is to provide readers with a full understanding of the structure, function and purpose of product placement. / text

A synthetic plan for the dimeric diazobenzofluorene natural product lomaiviticin A and lomaiviticin B is presented. The route features a late-stage oxidative enolate dimerization of a monomeric oxanorbornanone, as well as a cyanophthalide-based anionic annulation. In chapter 2, a synthetic route to enone 2.42 is described. Starting from the readily prepared intermediate 1.101, enone 2.42 was prepared in seven steps. A key cyanophthalide annulation utilizing enone 2.42, where the C1 and C5 ketones are differentiated, was successfully applied. Chapter 3 describes an optimization study of the oxanorbornanone enolate dimerization. By using simple ketone 3.3 as a model, reaction conditions minimizing undesired side reactions were identified. These conditions were effectively applied to the dimerization of the fully elaborated tetracyclic precursor. A synthesis of the full carbon skeleton of the lomaiviticin aglycone is illustrated in chapter 4. A tetracyclic intermediate 4.13, prepared from enone 2.42, underwent stereoselective dimerization under the optimized conditions to provide \(C_2\)-symmetric dimer 4.12. During the dimerization study, a critical remote steric effect of C11 substituent was observed. A crystal structure of a dimeric intermediate helps lend support to our hypothesis regarding the remote steric effect. Finally, synthetic efforts to accomplish a synthesis of the lomaiviticin aglycone ent-1.3 is described in chapter 5. Although the C4 sulfone of dimer 4.12 was efficiently substituted with an oxygen atom, the key \(C11_b-O\) bond cleavage was not realized under a variety of strategies. / Chemistry and Chemical Biology

The master degree thesis project, at Halmstad University, was made in cooperation with Hunter Fan, one of the leading fan companies on the American market. Hunter Fan has expressed a desire to become more successful in Europe which gave birth to this assignment. Hunter Fan wanted the team to adapt Hunter’s ceiling fan technology to a ceiling fan for the Scandinavian market. The design team put together a tailor made design process based on knowledge achieved from lectures and literature studies, and experience from working with the design process, to best accomplish the assignment. The problem was to re-design a ceiling fan but the team attacked the problem like; how to circulate the air in a room to be able to get a more innovative and visionary result. The team started off with a short initial brainstorming before they moved into the analysis and research phase, where they performed a thorough examination about the company, the market, the product, the user, lighting, trends etc. A survey was composed for both people who own a ceiling fan and people who does not. Most survey answers expressed that the light function was a lot more used than the fan function. They bought the fan for its functionality but did not think that their fan was particularly aesthetical attractive. Sketching and idea generation were a great part of the project. A huge amount of ideas and concepts were evaluated with several methods and refined to finally result in one concept. The final conceptual ceiling fan is really slimmed down and highly inspired by Scandinavian design. The final design includes functions, aesthetically aspects, construction issues, light technologies etc. The concept also includes a vision for the control system and the logotype for marketing the ceiling fan in Scandinavia.

This degree project is on 15 university points which correspond to 10 weeks full time studies. The work has been carried out during autumn term 2007 and spring term 2008. This degree project has been carried out with the cooperation of Etac Supply Center AB who is located in Anderstorp. It’s been Etac interest to develop a solution which helps the user of the wheelchair over obstacles. My task has been to develop a concept that solves the problem according to the requirement specification. In the rapport the reader can follow the development from an idea to a finished concept. The biggest feature in the work has been to develop a new suggestion in consultation with Etac. The final solution has been dimensioned after the forces that arise at impact. The finished solution has then been manufactured as a full scaled model.

Abstract Date: May 2010 Program: International Marketing (Master’s Program) Authors: Merve Ertekin                                                                  Burcak Aydin                                                                   Tutor: Tobias Eltebrandt Title: The Impact of National Identity and Culture on Customer Perception of Product Quality; ‘The case of mobile phones in Sweden and Turkey’ Problem Statement: How may culture affect the ‘product quality perception’ of consumers? Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey? Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles. Conclusion:  The authors observed that culture and national identity have an inevitable impact on the product quality perception on customers. Comparison between Turkish and Swedish culture for the case of mobile phones’ quality perception indicated that dissimilar norms and values between cultures were defined quality perception differently.

This thesis describes the total synthesis of the thiopeptide antibiotic micrococcin P1. It unambiguously elucidates its structure, which has been subject to controversy for over thirty years. The centerpiece of the route to the target molecule is a facile one-pot construction of the central thiazole/pyridine cluster developed in our laboratory. This highlyconvergent route entails a delicate Michael addition to yield a Hantzsch dihydropyridine intermediate, which undergoes further oxidation to the fully aromatised heterocycle. The synthesis was completed by the coupling of this core with a highly-modified sensitive peptide chain. The modular nature of the synthesis can also accommodate modifications for SAR studies, contributing thereby to the fields of medicinal chemistry, pharmacology, and microbiology. At a purely chemical level, we remain confident that this work will serve as a valuable guide in the elaboration of other members of the thiopeptide family.