[pt] Os desafios acerca do desenvolvimento sustentável impulsionam medidas governamentais e incentivos a empresas que investem em soluções nessa direção. Alinhado a isso, no que se refere ao setor do transporte rodoviário de cargas, os avanços em tecnologia permitem a gestão de frotas eficiente e a maximização dos lucros de empreendedores do setor. A Internet das Coisas é um meio pelo qual é possível se definir indicadores que auxiliam a operação eficiente das empresas e que possibilitam a análise mais precisa de pegada ambiental em diferentes níveis: desde a escala micro, que compreende o veículo e a empresa, até a escala macro, que compreende o setor de transporte de cargas do país. Esse estudo busca levantar indicadores operacionais e ambientais possíveis de serem desenvolvidos a partir de um estudo de caso em que são fornecidos dados enviados de um veículo e seus componentes conectados à internet. / [en] The challenges upon sustainable development drive government actions and incentives to companies that invest in solutions in this direction. In line with this, with regard to the road freight transport sector, advances in technology allow the efficient fleet management and the maximization of entrepreneurs profit. The Internet of Things is a modern mean by which it is possible to define indicators that help the efficient operation of companies and that allow the more accurate analysis of the environmental footprint at different levels: from the micro scale, which comprises the vehicle and the company, to the macro scale, which comprises the country s freight sector. The environment conservation is one of the pillars of sustainability s concept. A development is considered sustainable when it takes into account social, ecological and economic factors (IUCN, 1980). The warranty of economic interest and reduction of environmental impacts caused by the freight transport sector is relevant to the evolution of the logistics in this direction. The concept of logistics is the activity that manages materials and products evolving, beyond other activities, purchasing, transport, distribution, movement, storage and packing. The part of logistics that consider the aspects and impacts caused by its activities is called Green Logistics or Ecologistics (Donato, 2008). The freight transport is one of the most fast-growing sectors in terms of energy consumption and emissions in Brazil (World Bank, 2011a). According to estimations this sector can be emitting 60 percent more CO2 in 2020 than it had in 2009, of which 36 percent from trucking, 13 percent from buses, 40 percent from passenger cars and 3 percent from motocycles (MMA, 2011). There s an interest towards the carbon emission s growing rates from freight transport. Reducing unnecessary travels without impacting the economic growth is one of the fundamental ways to reduce the intensity of emissions (World Bank, 2011b).