M.Ed. (Educational Management) / Please refer to full text to view abstract

D.Phil. (Marketing Management) / Despite the extensive research undertaken in the subject area of prospective students’ university decision-making processes when selecting a university, much is still unknown about the interrelationships between the choice factors they consider when choosing a university, the perceived value they expect to derive from their choice, and their intention to enrol at their chosen university. This study attempted to address this gap by developing a theoretical model to test the possible interrelationships of three main constructs namely, choice factors, perceived value and intention to enrol. Higher Education Institutions (HEIs) such as universities, realise the need to embrace marketing related ideas and practices to attract the ‘right’ students in an increasingly competitive Higher Education (HE) landscape. The ‘right’ students are those prospective students with potential to succeed, and the top performing students. Competition is evident as universities need to compete with a number and variety of universities and HEIs and prospective students have choice. Prospective students are also more mobile, and better informed to make judgements about a range of potential universities at home and abroad. It is therefore important for universities to understand what students desire and expect from them, and to engage in consumer behaviour research to grasp prospective students’ decision-making processes and the choice factors that are most influential in selecting a university. Choice is further a function of prospective students’ perceived value they believe they will derive from their chosen university and understanding the concept of value is important as it drives consumer decision-making. Perceived value is furthermore an accurate indicator of the student’s intent to enrol. In order to test the theoretical model that can possibly guide universities in determining choice factors, perceived value and the intention of prospective students to enrol, an empirical investigation was conducted. A cross-sectional descriptive research design was followed where the researcher made use of the survey research technique. A drop-off self-administered questionnaire was designed and distributed. For the purpose of this study, a non-probability sampling technique was employed where the researcher used the judgement of an experienced individual to select the sample units. A letter of approval was obtained from the Department of Education to approach these schools and fieldworkers were used to deliver questionnaires. Only those grade 12 scholars who were considering studying at a university/university of technology were targeted. Of the 1 733 questionnaires received, 1 476 could be included for analysis and interpretation purposes. Multivariate statistical techniques were used to analyse the data; including an exploratory factor analysis (EFA) to reduce the data, a second-order exploratory factor analysis (2nd order EFA) to verify the data, a confirmatory factor analysis (CFA) to refine the data, and structural equation modelling (SEM) to determine and measure the interrelationships between the main constructs of the study. A number of inferential statistical techniques were further employed to test hypotheses formulated for the study. The results indicate that six of the initial seven choice factors as confirmed through CFA, influence prospective students’ university choice. The seventh choice factor namely accessibility-price was removed during SEM because of multicollinearity. The six remaining choice factors include reputation, cultural acceptance, accessibilitylocation, physical evidence, prestige/prominence and future employability influencing prospective students’ university choice. The results furthermore reveal that there are interrelationships between the choice factors prospective university students consider when choosing a university, the perceived value they expect to derive from their chosen university, and their intention to enrol at their chosen university. The study indicate that universities should implement marketing related strategies with equal effort into understanding the choice factors influencing prospective students’ university choice, and the perceived value prospective students expect their chosen university offers, as interrelationships exist.

The aim of this study was twofold: 1) to educate and inform the student population about sexual harassment, and 2) to evaluate which one of two different training programs would be more effective in increasing awareness of sexual harassment on campus. A pre-test post-test group design was implemented. A sample of students (N=132) living in 14 different Rhodes university residences participated in the study on a voluntary basis. Subjects were divided into two groups. Group 1, participated in a workshop based upon a video entitled One man's meat is another man's poison, produced by the University of Cape Town. Group 2, was subjected to a more passive educational method where the video was played from beginning to end without any interruption. Awareness of sexual harassment was operationalised in terms of the subjects' attitudes towards sexual harassment, their perceptions of sexual harassment, and their sexual harassment myths. Results suggested a significant relationship between participation in the training programs and a change in awareness of sexual harassment, as measured by the changes in the pre-test and post-test scores. Results also suggested that males benefit most by simply viewing the video, while females benefit most by workshopping the same video. / KMBT_363 / Adobe Acrobat 9.54 Paper Capture Plug-in

Please read the abstract in the section 00front of this document / Dissertation (MIS (Information Science))--University of Pretoria, 2005. / Information Science / unrestricted

University sustainability is a field of research that has been gaining increased interest in recent years. The reduction of environmental impact has become a strategic objective of universities globally. Universities have been prompted to take necessary action to ensure that their environmental impact is at a minimum. The environmental component of sustainability deals with the current conservation of the earth’s natural resources so that future generations can also have access to them. Human beings, due to their increasing needs, are accountable for the exploitation of natural resources. They are regarded as the main contributors to imbalances in the natural systems. Environmental concerns such as global warming, deforestations, disposal of wastes, and ozone reduction are the outcomes of the damage caused by humans on the environment. The aim of environmental education is to acquire remediation of the environment by making individuals aware of the environment and by educating them about how to live a more sustainable lifestyle. Environmental awareness is perceived as knowledge of the factors that affect the environment and having sensitivity towards the environment. Higher Education Institutions (HEIs) bear the responsibility of educating individuals about environmental issues since they provide education to future leaders in society who may have an influence on future conditions in the environment. Social media are capable of delivering information to a large spectrum of audiences at a low cost. The Pew Internet American Life Project reported that the number of adults who utilise social media has increased by 57 percent from 2005 to 2011. Several environmental activist organisations utilise social media to carry out environmental awareness campaigns. In this study two environmental awareness campaigns which were powered by social media were conducted to improve environmental awareness of individuals in a higher education environment. A Social media Model for ENvironmental Awareness (SMENA) was developed to facilitate the environmental awareness campaigns. The SMENA includes a website, social media as well as theoretical guidelines for creating environmental awareness campaigns, and for using social media for environmental awareness campaigns. A case study at the Nelson Mandela Metropolitan University (NMMU) was used to empirically evaluate SMENA. Students at the Department of Computer Sciences of NMMU were exposed to information about environmental issues through social media with the intention of improving their environmental knowledge and awareness. The SMENA website usability was rated positively and students enjoyed the blogs and information distributed by means of social media. The results of the study intervention were positive and showed that social media can be used to improve the environmental knowledge of students. This study provides a valuable contribution to both the field of environmental education and social media usage and acceptance. The guidelines and requirements for using social media to improve environmental awareness provided in this study can be used to assist educators and university management with addressing the problems of reducing environmental impact.

Although a categorical definition of the concept of blended learning is yet to be established, in broad terms, Blended Learning refers to a system that combines traditional face-to-face teaching environments with an online component. This therefore makes the learning process far more engaging for the student and also enables the lecturer to extend teaching and learning outside the classroom. The private higher education institution that was the focus of this study (referred to as Campus A) had attempted to introduce blended learning as a teaching and learning approach at the institution. The site had been operating in Port Elizabeth for 15 years and offered a range of degrees, diplomas and certificates on a full time basis and a range of short learning programmes as part of their business school. Despite concerted effort made by the managers to drive the adoption of blended learning on the campus, the acceptance of this teaching practice had been slower than expected and, given the transformative potential of blended learning, the management of the campus wished to improve the adoption rate significantly. Therefore the primary purpose of this study was to identify adoption strategies that could be used to increase the acceptance of blended learning as a teaching strategy at Campus A of this educational institution. The study followed a two pronged approach; the first part entailed a review of literature on the successful implementation of blended learning. The review concluded with an adapted model that integrated relevant blended learning adoption factors. The model was thereafter used for the second part of the study, as a basis for questionnaires and interviews that were conducted with relevant staff with the aim of determining how the integrated model for the adoption of blended learning should be implemented on the campus.

This study characterizes the content and internal structure of a set of conceptions of outdoor education. Fifty-four English speaking Canadian university programs or courses which were labelled, or contained as essential parts of their descriptions. The term outdoor education or any of a series of related terms provide the basis for analysis. A conception is defined as a coordinated set of central concepts, values and procedures which are explicit or implicit in course documents. The study employed a methodological triangulation. Content analysis of course documents provided the description of the values, central concepts and procedures associated with each course. Q methodology was performed by course conductors to review the 'values' and 'central concepts' components found in the content analysis and to express their views of the significance of those values and central concepts. A focused interview was conducted with fourteen course developers to confirm, refute or extend previously obtained data. Q methodology produced a typology of outdoor education comprising five primary conceptions¹ and one secondary conception: The Outdoor Recreationist, The Adventurer, The Education, The Life Skills Entrepreneur, The Environmentalist, Distinguishing features of each conception and features common among the primary conceptions are discussed. Focused interviews produced information about course conductor attitudes and training , the program's relationship with other fields of study, the concept's need for clarification, the need for a common knowledge base in outdoor education, and its relationship with the natural environment, teaching, recreation and education. Suggestions for further investigation are briefly discussed. "Environmentalist", "The Educator", "The Life Skills Entrepreneur", and "The Administrator" are heuristic devices which refer to an ideal type of individual who embodies a co-ordinated set of central concepts, values, and procedures which are explicit or implicit a conception of outdoor education. / Education, Faculty of / Curriculum and Pedagogy (EDCP), Department of / Graduate

Práce se zabývá světem průkazů ISIC a jejich fungování ve dvou různých státech. Autor využívá svých zkušeností ze svého působení na českém a kanadském trhu, a proto přináší na problematiku unikátní pohled, podpořený svou zkušeností. V praktické části pak předkládá návrh strategie pro zavedení průkazů ISIC na kanadském trhu. Čtenáři tak předkládá ucelený prohled na strategii dvou odlišných společností, které však vydávají stejný produkt, který je součástí života čtvrt milionu studentů v ČR. The final thesis is focusing on marketing strategy of ISIC cards in two different countries. Author is using his experience that he gained as Project Manager for ISIC Czech Republic and also ISIC Canada. In the final part it is proposing the strategy for ISIC within high schools in Canada. Therefore the thesis is showing unique view on the strategy of two different companies selling the same product.

In the last decade, the concept of competence has become a powerful ideological force as a component of public policy in the post-compulsory sector of vocational/technical education in Canada. It has served as a device for articulating vocational policy and practice to the changing conditions for capital accumulation in the context of economic and social restructuring. This process of articulation is most readily visible at the level of broad public policy statements and political rhetoric calling for reform of the relation between education and work. Less clear is how competency measures give practical expression to these broad policy objectives at the level of routine curricular and institutional arrangements. These issues form the central empirical focus of the thesis, through an investigation of the work process of teachers and administrators involved in implementing competency measures in the college setting. The central argument is that competency measures effect a fundamental transformation in the organization of curriculum decision making in the college setting. They accomplish the suppression of broad, long-term educational goals in favour of narrow, short-term ones, as a means to increase "flexibility" in labour supply. They limit the use of educational theory as the basis of curriculum decisions and replace it with a set of ideological procedures for constituting "needs" and "requirements" related to job performance. These changes are brought about in part through the imposition of formal, documentary information systems to replace the discretionary judgment and interpretive practices of instructors, making the instructional process accountable within a centrally determined policy process. Through this re-organization of educational decision-making, learning is displaced by managing as the form of praxis which gives shape to curricular organization. The form of competence that is brought into being is not a feature of the performance ability of individuals but an aspect of "good management practice" in educational settings. / Education, Faculty of / Graduate

Libya is a country which is trying to find its place in the international community. It has a mainly youthful population of about 5.6 million with a median age of 24.8 years and large numbers of young people are accessing university courses. This creates a demand for university places which is increasingly difficult to meet. The recent political changes in Libya have compounded these difficulties. This study investigates the challenges of teaching English in Libyan Higher Education as the country prepares its young people for living and working in a global environment where the English language is predominant. The investigation finds that there is recognition of the importance of English, but the level of language skills of students entering university is well below an acceptable standard, and both teachers and students advocate an early start for learning English in schools. Within the universities the curriculum is not consistent and leads to graduates in English having a limited command of the language. Some evidence suggests that students are not motivated to study English and often choose the programme simply as a means of guaranteeing them a job in the future, or because it is at the most convenient location for them. There is a lack of resources and facilities, with large classes and few rooms for teaching, limited internet and communication technology, and little access to libraries. Teachers are not prepared well for their teaching roles nor supported with development activities, and there are few opportunities for teachers or students to practise their English. The thesis makes a number of recommendations including running summer schools in English speaking countries, online courses with native English speakers, and exchange programmes where teachers can benefit from updating their methodology as well as their language skills. Further recommendations are for the Ministry of Education to have overall control of the curriculum, and for the Libyan government to continue its building programme and prioritise access to technology. One year exchange programmes with English speaking countries would enable native English speakers to be available in all university English departments. It is also recommended that students are motivated by providing courses relevant to them, and that more workshops and activities such as competitions and monthly magazines written by students and teachers are used to encourage involvement.