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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

Google at a Crossroad: A Case Study of Roto-Rooter

Lee, Christian Tain 01 January 2012 (has links)
This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
© 2012 Christian Tain Lee
Economics

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