The essay is a system thinking approach to research the escalation ¡V case study such as War-Mart, Intel and Chi-Mei corporation To research some points, firstly to research when the enterprises face the intense competition environment, what should we do for ourselves? Besides to fight with the opponents, is there any other methods we can take? In addition, when the enterprises face the escalation, what strategies they should take in order to get rid of the troubles or solve the problems? In this research, there are also some viewpoints from the literatures that show the peaceful salutations. However, if it possible to reach that goal, there will not be so many prices and commercial wars that happen so often at present.The author tries to take some successful examples to sum up several methods and rules which are the salutations for the escalation. we also can find that while we are facing the escalation, we should take more care of how we and our opponents use the different sources each other which might make different thoughts. If we analyze this in advance, and we will find why the escalation happen so frequently just because it is the result of people¡¦s react rapidly for the threat. Thus, we should find the key point for the enterprises, to look for the people who are creative. Therefore we should cultivate ourselves every day to increase our creative personalities in order to decrease escalation.