Made available in DSpace on 2010-04-20T20:48:30Z (GMT). No. of bitstreams: 3 53589.pdf.jpg: 16130 bytes, checksum: 560dbb0481e89198849ed721c3ba20c3 (MD5) 53589.pdf.txt: 401196 bytes, checksum: bb1a62e1ac5c7b12faaa8117bd9282ce (MD5) 53589.pdf: 1869853 bytes, checksum: 214d0c985e913f3e72b875353bdc5404 (MD5) Previous issue date: 2004-10-04T00:00:00Z / Este trabalho aborda os conceitos de Ética nos Negócios e Ética Pessoal, usando como base a Ética das Virtudes de Robert Solomon, oriunda da abordagem Aristotélica. Discorre sobre conceitos como Valores, Atitudes e Comportamentos, bem como Dissonância Cognitiva e Tomada de Decisão. A coerência da Ética nos Negócios e da Ética Pessoal leva à integridade, a maior das virtudes. Com base no referencial teórico, foi realizada uma pesquisa que tinha por objetivo verificar a coerência entre os comportamentos de executivos na vida pessoal e na vida profissional. Os resultados desta pesquisa indicaram que não existe convergência total entre os comportamentos dos executivos na vida pessoal e na vida profissional. / The coherence between business and personal ethics leads to integrity, which builds the character and is the greatest virtue on any business or personal environment. This survey explores general concepts on Business Ethics and Personal Ethics and is based on Robert C. Solomon’s Virtue Ethics, which was developed from the Aristotelian approach. Concepts such as human values, attitudes and behavior as well as cognitive dissonance and decision-making are explained. A research intended to assess the coherence between the executive’s behavior in the enterprise when exposed to a professional situation and the executive’s behavior in this same situation in his personal life. The results of how an executive reacts in his business environment in contrast to how he responds in his private life, revealed two different paths, which do not totally converge.