This essay has the purpose to explore what awareness women in their professional lives have over how the choices they make affect their pension. Together with the reasoning behind the choices who will later affect their economy in old age retirement. Through connections with staff at a kindergarden I found women who unconstrained choose to be apart of the study, consisting of women in working age in a relationship and they all had children. It was my intention to make a qualitative interview study where I interviewed women to get their thoughts and how they act in certain situations during their professional life. After I had conducted the interwiews I noticed that the results could be seen in relationship to norms and values in socitey. By using a norm theory the answers could be analysed and the norm that was constructed by the women was highlighted. As a complement to the norm theory i used a gender theory to explain why these women took those actions whom was highlighted in these interwiews. The act that was highlighted was that women take more parental leave than men which research proves affects womens economic in retirement negative and the norm that could be constructed was that men work full time.

Detta examensarbete har syftat till att utforma ett informativt budskap om ITP 2 ålderspension. Målet har varit att lyfta fram specifik information om ITP 2 ålderspension för vår uppdragsgivares anställda. Budskapet har visualiserats genom en animerad informationsfilm och ska fungera som ett komplement till redan befintlig information. Baserat på tidigare forskning och resultat från intervjuer som vi genomfört har vi funnit riktlinjer som legat till grund för de designval och beslut vi tagit under processens gång. Resultatet blev en animerad informationsfilm med en avskalad och enkelt utformad design. / This project has aimed to design an informative message regarding ITP 2 retirement pension. The goal has been to highlight specific information regarding ITP 2 retirement pension for the employees of our client. The message has been visualized as an animated information video and will serve as a complement to existing information. Based on previous research and results from our conducted interviews, guidelines have been obtained which have formed the basis for the design choices and decisions we have taken during the process. The outcome of this project is an animated information video with a clean and simple design.