Práce se zabývá konkurenceschopností cestovní ruchu v České republice a hodnotí schopnost uspět na mezinárodním trhu cestovního ruchu. Hodnotí SWOT analýzou silné a slabé stránky a upozorňuje na možné příležitosti a ohrožení, které mohou v budoucnosti nastat. Důležitou součástí je komparace s jinými evropskými destinacemi, byly vybrány Rakousko, Německo, Maďarsko, Chorvatsko. Autorka provedla vzájemnou komparaci destinací pomocí metod z vícekriteriálního hodnocení variant, běžnou v manažerském rozhodování. Cílem diplomové práce je dokázat konkurenceschopnost České republiky v mezinárodní komparaci a upevnit tak její místo v rámci mezinárodním cetovním ruchu.

The work deals with trade relations between Czech republic and Russia. The aim is to analyze Russian market, to assess its potential from the point of view of opportunities for Czech products on Russian market and to evaluate the overall market significance for Czech exporters. The researching part of the work begins with an analysis of the economic development of Russia since the Soviet Union collapse to the present. Then the work continues with an analysis of evolution of trade relations between Czech republic and Russia, which determines main directions and areas of cooperation. The next chapter presents an analysis of Czech pro-export policy and its functionality in relation to the Russian market in order to evaluate the significance of Czech pro-export institutions for domestic entrepreneurs. The last part of the work is devoted to analzying the Russian business environment in order to identify opportunities and possible risks of doing business in this market. This work may serve as a useful material for students and teachers of universities and experts of economic institutions.

This thesis deals with the mutual relations of the Czech Republic with the BRIC countries. Individual members of the group - Brazil, Russia, India and China - have the potential to become in the next years or decades the strongest economies of the world. The aim of the work is to analyze existing business relations between the Czech Republic and these countries and on the basis of this analysis draw some predictions of future cooperation and find opportunities for Czech exporters. The work should provide an objective assessment based on statistical data and practical observations regarding cultural differences and specific business practices. The work should serve as an overview for Czech exporters who are interested in the BRIC countries to export.

The thesis aims to show the match between Czech and Brazilian culture through the analize and comparison between forms of puppet theater Recife Pernambuco Brazil Czech puppet named mamulengo and folkloric. With different histories and influences the two theaters have characteristics very peculiar and remarkable characters. The encounter between these cultures is also the moment in which I developed a work of dolls in Brazil and now in the Czech Republic. As the construction and form of the theater thinking changed in those three years in a master working with my tutor in Pert Matasek DAMU. My experiences in various festivals and workshops and livings with groups like Bread and Puppets are narrated in the thesis. All this result and the detailed design and conclusion will be focused in this work. This thesis and that time devoted to this research were largely devoted to research and practice of puppet making and improving my language as puppeteer. To continue living and developing projects in Europe makes me transmute into a third dimension, or Brazilian or Czech but a gathering of schools and ways of thinking. A tese visa mostrar o encontro entre a cultura brasileira e tcheca atraves da analize e comparacao entre as formas de teatro de bonecos de Recife Pernambuco Brasil chamado mamulengo e o boneco tcheco folclorico. Com historias e influencias diferentes os dois teatros tem caracteristicas muito peculiares e personagens marcantes. O encontro entre essas culturas se da tambem no momento que eu que desenvolvia um trabalho de bonecos no Brasil e agora na Republica Tcheca. Como a construcao e forma de pensar o teatro modificaram nesses 3 anos de mestrado em um trabalho conjunto com Pert Matasek meu tutor na DAMU. As minhas experiencias em diversos festivais e workshops e vivencias com grupos como Bread and Puppets são narrados na tese. Todo esse resultado e o detalhamento dos projetos e conclusao serao enfocados nesse trabalho . Essa tese e esse tempo dedicado a essa pesquisa foram em grande parte dedicado a pesquisa e pratica da marionete , confeccao e aprimoramento da minha linguagem como marionetista. Ao continuar morando e desenvolvendo projetos na europa me faz transmutar em uma terceira vertente, nem brasileira, nem tcheca mas um encontro de escolas e formas de pensar.

The subject of this thesis is the analysis of the fields related to culture transformation, that implies the changes in its financing, ownership or legal environment, as a follow up to the change of the cultural paradigm itself and to the comparison of the selected countries, which differ both in their historical development and the present day. The reasons for choosing the topic are described in this thesis, different attitudes to the domain of culture are mentioned, the contemporary process of changing the cultural paradigm is explained, and the cultural politics and systems in the Czech Republic are compared to the situation in France, Great Britain and the USA. Possible alternatives concerning the trend in culture conception in the Czech Republic are outlined, and the methodology leading to obtaining background material for possible liable decision making about the future culture system in the Czech Republic is defined.

The master thesis deals with the integration of foreign nationals in the territory of the Czech Republic, specificaly the immigrants from the third countries. The main objective is to identify factors affecting the integration of these persons. The thesis uses the method of qualitative research, where there are explained the causes of migration, the situation of immigrants after arrival to the destination country, the strategy of immigrants and their establishment of primary and secondary social networks, including maintaining their transnational relations. The thesis then focuses on the social content between the major society and the other etnic groups. The research part is also supplemented by statistics, which provides current data on the life of foreigners in the monitored area. The conclusions are compared with the opinions of experts, who work on integration of organizations and besides expert advice for foreigners they also focus on the education of members from the ranks of the majority.

Wildfires have been having increasing importance through the last two decades in the Mediterranean region. The scope of this thesis is to describe and understand the causes, fuel and spreading of the fire with the aim of comparing the Mediterranean wildfires to central European wildfires. The countries selected for this comparison are Spain and the Czech Republic. Although the wildfires in Spain are ten times more numerous and burn one hundred times more forest area, the distribution is more or less similar to the wildfires in the Czech Republic. Because of this similarity, the notion of climate change should be addressed with the correspondent importance. The shift in species and climatic conditions will approach the Czech Republic to actual conditions in Spain, increasing the risk of fire and loss of habitats due to the lack of post-fire regeneration that central European species have. In the same scope, Spain would face increased recurrence of fires and the desertification risk that the deforestation would increase. Therefore, the use of new technologies available should be necessary in the identification of the fire in the early stages and the fighting labours.

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