This master's thesis aims at the development of the most successful Czech tabloid journal Blesk. It starts with the comparison of Czech and foreign tabloids. Subsequently, it captures the history of Czechoslovakian and Czech tabloids from the First Republic until the present day. This thesis also deals with the journals that unsuccessfully tried to compete with the journal Blesk. Nowadays, the only remaining tabloid journal is Aha!, nevertheless it is owned by the same publishing company as the journal Blesk. Further, the thesis pays attention to the main personalities who helped to shape the form of the journal. It inquires into the development of the graphical shape of the front pages and it tries to interpret their symbolical message, both by the means of qualitative analyses. Alongside that, it deals with the editors and their influence on the development of the journal, its visual form, and the choice of topics on the front pages. The journal Blesk also includes advertisements, and this thesis focuses on that too.

1 Abstract This diploma thesis focuses on women in their roles of sportcasters, namely in the view of master's degree journalism students and the students at sport faculties at Charles University, Palacký University and Masaryk University (i.e. prospective generation of sport specialists and journalists). The theoretical part gives insight into commenting live sport broadcasting and its brief history. Beside that, it also throws light on the issue of gender and position of women in Czech sport editorial offices. Additionaly, there is a part dealing with female sport presenters Vicki Sparks and Claudia Neumann, who became pioneers at commenting major sport events. In the analytical part, the author processed data received through questionary survey. She described not only the future sport specialists' and journalists' view of specific work of female sportcasters, but also prospective differences between men and women presenters in sports editorial journalistic departments. A benefitial part of the analysis is a personal experience of two women respondents who gave personal replies in the questionaries regarding actual work in the sport newsroom.

Diploma thesis "Press and internet news - differences and specifics" deals with differences between making news in printed and internet media. The thesis defines basic terms related to internet media, describes relation between press and internet media on the Czech media market. The thesis deals with question if internet falls within mass media. The thesis describes internet journalism and online media features and investigates how do the audience, content producers and products (including formats) of online media differ.

Diploma thesis "Self-regulation Motives of Czech Journalists along with Routine Professional Decision" deals with regulators which show up in daily pofessional work of journalists at present, i.e. in period when this diploma thesis was written. Motives and influences of each regulator are examined in sample of three nationwide publishers - Mlada fronta Dnes, Pravo and Lidove noviny. Sixteen journalists participated in this survey, which was made in period from March, 16th 2008 to May, 5th 2008. This work is focused on Codes of Conduct (Codes of Ethics) of the surveyed publishers and explores their effects on professional manners of each editor. Furthermore, this diploma thesis is also about journalists personal professional limits which work as personal self-regulators. It investigates what is excusable for editors and what is not, within the survey. This diploma thesis answers on question which regulators influence editors and how editors react. In conclusion this work also deals with self-regulation aspects, if they are considered important by editors or not. This diploma thesis compares results among the above mentioned surveyed publishers as well as within the hierarchy of each publisher.

This diploma thesis aims to describe the transformations in selected ethical aspects of journalism with the advent of artificial intelligence, i.e. in other words to present a list of areas where ethical problems can occur in journalism when media organisations begin to apply artificial intelligence systems. It does so with the help of a synthesis of information from foreign studies that are already dealing with this issue. At the same time, however, it also offers the results of semi-structured interviews with three Czech experts in artificial intelligence, which list other possible changes in ethical aspects in journalism using artificial intelligence. Through synthesis and interviews, we answer questions about which aspects they are and how they change, and the results show that the range of things that will need to be paid attention to when involving artificial intelligence in journalism is varied. Some problems are based on existing ones, some are completely new and unprecedented. The results outline a theoretical framework that can serve as a basis for research into various case studies of this issue.

The objective of this thesis is to explain terms professionalization and deprofessionalization and their understanding in the context of journalism and technological advancements of the 21st century. The first section of the thesis shows theoretical ideas connected to the influence of new technology on journalists and includes definitions of basic terms, which are used in the thesis. The theoretical section also includes the basics from the history of journalism, which enable us to understand the context of this issue. The research section offers the analysis of how amateur footage is used by two TV stations, Česká televize and Prima television. By using a quantitative content analysis and a standardized survey, the thesis analyses individual types and sources of amateur footage, which are used in both TV stations. The methodological section is there to help us understand the realization of the research. The section includes a part where research questions are asked and the hypothesis is formulated. The conclusion then answers these questions and summarizes the knowledge gained from the research.

The aim of this thesis is to compare the use of journalists as characters in Czech and US audiovisual industry, primarily cinema. As expected, the work finds that Czech cinema cannot compare with American in volume. Also, different history has led to a completely different position of journalists in culture and popular culture in both regions. The thesis tries to introduce both systems and look for reasons of absence of journalistic characters in Czech cinema. It also examines the way in which cinema is able to communicate at all and what demands can we have on the dialogue between piece of art and us. The thesis deals with the transformation of journalistic profession into genre and archetype in American mainstream cinema. The ambition of the work, which in many respects compares the present with the absence, is to describe the space in which the observed presence and absence take place. The main difficulty in elaborating the topic is the marginal size of the Czech market compared to the American and even more marginal use of the journalist as a prominent figure in it. Therefore, the thesis tries to explain why the situation with the help of professional literature rather than mapping the explicit presence of journalism in narratives of Czech and Czechoslovak films. Since Czech cinema has in many...

This thesis reports on an evolution of the media image of major athletics competitions, concretely of the World Athletics Championships and the European Athletics Championships. Using grounded theory methodology, the thesis seeks to examine which topics are used by Czech sports journalists publishing on sport.iDnes.cz, iSport.cz, and Sport.cz news websites. This paper aims to uncover the media's agenda and its eventual gradual changes based on articles dedicated to five chosen championships. The qualitative content analysis covers the period from 2009 to 2018. All the detected topics are divided into categories and subcategories, the findings are exemplified by quotations of relevant journalistic texts. The results of this analysis demonstrate the media image of the athletics. Besides that, the thesis also shows how the Czech online media worked with several sporting events. The final part of this paper includes a comparison of observed championships and a description of categories' development. The findings are also represented in a chart.

This thesis deals with the transformation of the journalistic profession after the massive development and practical application of the new media. What does the current state of the media scene look like? What changes have taken place in connection with digitization and globalization? In examining these changes, I focus on how the journalistic profession has changed due to the influence of new media, the way they are used and their adaptation to them, based on the assumption that the field of journalism has been deprofessionalized. The aim of this thesis is to find and explain the key elements that caused the phenomenon, to demonstrate the correlation between the development of the new media and the declining prestige and professionalism of journalism by using quantitative and qualitative analysis.

Ethics, credibility and objectivity in the history of photography, especially journalistic This work deals with photography as with a socio-ethical pictorial medium, and covers the period from its invention to the mid-fifties of 20th century. I describe the history and development of ethical aspects of photography in the context of the process from image taking to its publication in the press, and its importance in the context of the time. The photos presented in the thesis are selected from those that have, due to their specific impact at the time they were taken, particular importance, and have extraordinary informative value related to ethical aspects in the historical development of photography. I mention photographers and photos that draw attention to the newly emerged ethical problems enable others to see pains, wickedness and injustice in the society, to rouse conscience of the society, and give impetus to correct these. In this respect, photography has played an important and irreplaceable role. There are also presented photographs documenting ethical failures of whole nations under the influence of monstrous ideologies of charismatic leaders, as a memento for future generations to help them to avoid similar events. Keywords Photography, journalism, social ethics, child labor, propaganda,...