Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.

This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.

The diploma thesis deals with the proposal for improvement of distribution logistics in the production company. Firstly, the theoretical background is written, which will be the basis for another part of the work which focuses on the analysis of the company's internal and external environment, SWOT analysis and distribution of Pivovary Lobkowicz Group, a.s. At the end of the thesis there are proposed changes in distribution that lead to cost reduction and distribution efficiency.

Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.

The thesis is focused on the current situation and the information system analysis of the particular retail, which deals with the sale of animal feed and supplies. Furthermore, it provides the improvement proposal, in order to support company sales. The thesis is divided into three parts. The first part determines the theoretical basis. The second part analyses the current situation of the company, evaluates the quality of its information system and the company in general. The content of the practical part is a proposal of a sales promotion system through e-commerce.

This diploma thesis focuses on the design of the information system and its implementation to commercial spaces design company. Theoretical background, which is used in analytic part and the proposal of the new information system, was described at the beginning of this publication. Information system design is based on analysis results and concrete requirements defined by company. The following part includes time schedule and implementation process. In conclusion, the economic evaluation and the benefits of the work are summarized.

The diploma thesis deals with the analysis of current situation of information systém Hutchhouse’s company. Due to the analysis of the current situation of the system and due to suggestions of preventions for the information system should the compan achieves better results. The subject of the thesis is mainly a analysis of the company, then the analysis of the information system and identification of risks. Output of this diploma thesis are preventions which eliminate these risks accordingly.

This master thesis is focused on the analysis of the purchasing process in the company GYMBOOM ltd. The theoretical part of the thesis defines basic characteristics of the purchasing process. This thesis is analising the current condition of the purchasing process together with current storage process. Based on the theoretical knowledges in the last part of the thesis, there are also highlighted problematic fields and suggested possible solutions, which can help to eliminate identified deficiencies and enable the development of business.

The purpose of this diploma thesis is to discuss the creation of a business plan for establishment of company in the field of fire sport. The first part consists of literature research containing theoretical background of business activity. The analytical part consists of external and internal environment analysis and it is starting point for the design part. The main part of the thesis is the business plan itself and evaluation of plan feasibility.

This diploma thesis deals with the proposal of a business plan for establishing a children's group. The thesis consists of three parts. The theoretical part defines the legislative framework related to the establishment of a business, the second part is an analysis of the current state. In the third, practical part, the business plan is designed for establishing a children's group. The information and data obtained from this work will serve as a basis for the subsequent implementation of the project.