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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"“augmented eality amarketing” (ARM)"" "subject:"“augmented eality bmarketing” (ARM)""

1

Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

Eskengren, Eveline, Hultin, Elin January 2022 (has links)
No description available.
“Augmented Reality” (AR)
“Augmented Reality Marketing” (ARM)
High Involvement Products
Digital Marketing
Consumer Perceptions
High Involvement Product Purchases
Business Administration
Företagsekonomi

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