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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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以4C架構探討中國顧問式行銷策略運用 / Research the Operating of Consultant Marketing in China Based on 4C Strategic Marketing Analysis

向書賢, Hsiang, Austin Unknown Date (has links)
「顧問式行銷」，也就是生產服務型企業成功的商業模式，主要為生產服務型企業可以善用公司資源、技術及產業資訊的優勢，診斷及引導客戶提出需求，並讓企業內部從不同的角度與面向來思考其策略行銷的方案，藉由執行提高客戶之競爭力的價值活動來促進雙贏的商業模式。
顧問式行銷
4C架構探討
中國市場行銷策略運用
Consultant Marketing
4C Strategic Marketing Analysis
Marketing Analysis in China Market

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