摘要 本研究目的在了解國民中學教師內部行銷策略、工作滿足與教師組織公行為之關聯，依據研究結果，提出結論與建議。本研究以國民中學教師為研究對象，進行調查研究，共抽取83所公立國民中學，發出問卷856份，共回收772份，有效問卷為710份，有效回收率為83.3％。所得資料運用獨立樣本t考驗、單因子變異數分析、相關分析、迴歸分析等統計方法驗證假設。 本研究主要發現及結論如下： 一、國民中學教師所覺知的學校內部行銷策略屬於中上程度，其中以 「教育訓練」最高。 二、國民中學教師工作滿足屬於中上程度，其中以「人際關係」最為 滿足。 三、國民中學教師組織公民行為屬於中上程度，其中以「恪守工作本 分」得分最高。 四、國中教師內部行銷策略認知對教師工作滿足不論在整體或各構面間皆 具預測力。 伍、國中教師內部行銷策略認知對教師組織公民行為不論在整體或各構面 間皆具預測力。 陸、國中教師工作滿足對教師組織公民行為不論在整體或各構面間皆具預 測力。 柒、國民中學教師內部行銷策略的認知和工作滿足感對教師組織公民 行為具有聯合預測力。 捌、男性、50歲以上、20年以上年資、研究所學歷、教師兼主任教師在 內部行銷策略知覺較高。 玖、男性、50歲以上、教師兼主任以及學校規模在49班以上的教師 工作滿足較高。 拾、男性、50歲以上、20年以上年資、教師兼主任、研究所學歷的教師 展現的組織公民行為較高。 本研究主要結論如下建議 壹、給教育行政機關之建議： 一、規劃學校行銷課程研習，提升校長內部行銷知能。 二、將內部行銷列為校務評鑑相關細目指標。 三、增加免試入學名額，協助小校發展學校特色。 四、教師兼行政授課時數應再降低。 貳、給學校行政運作實務應用之建議 一、校長應重視內部行銷以關懷、善待教師為主。 二、將內部行銷策略放入新進教師研習，強化校本課程特色，以利校務 推動。 三、透過多元化的教育訓練提升教師專業知能。 四、以公開、公平的獎勵管道，激勵教師自我成長。 五、建立多元溝通管道，允許教師有機會參與決策。 六、建立教師擔任行政的輪調制度。 七、善用人力管理資源，創造學校優質效能。 八、加強教師對內部行銷認同，增加學校效能。 參、對未來研究的建議 一、未來研究範圍可擴大至全國，以建立更完整的實證資料。 二、 未來研究可針對研究對象，可進行部分深入訪談，以獲得更詳盡、 更客觀的研究結果。 / Abstract The study aims at exploring the relationship among of Internal Marketing Strategies, Job Satisfaction and Teachers’ Organizational Citizenship Behavior in junior high Schools. The studied population is public junior high school teachers. The studied samples of 856 teachers from 83 public junior high schools They were acquired through random method. They were chosen 856 questionnaires were sent and 772 were retrieved 710 among the latter were efficient. Therefore 83.3% of the questionnaire were valid. The data of the survey were analyzed by SPSS program including descriptive statistics, t-test, one way ANOVA, Pearson product-moment correlation, and. regression analysis The main research findings and conclusions are as follows: 1. The whole performance of the “ Internal Marketing Strategies of junior high schools” are above the middle-high value. Among the sectional scores, “the educational training” is the highest. 2. The whole performance of “the Teachers’ Job Satisfaction” is middle-high level. Among the sectional scores, “ the dimension of the relationships between colleagues” is the highest. 3. The whole performance of “ the Teacher’s Organization Behavior” is middle-high level. Among the sectional scores “Responsibility and the law-abiding” is the highest. 4. Internal marketing strategies in junior high schools can predicate teachers’ job satisfaction whether in whole or in various dimensions. 5. Internal marketing strategies in junior high schools can predicate teachers’ organization behavior whether in whole or in various dimensions. 6. Teachers’ job satisfaction in junior high schools can predicate teachers’ organization behavior whether in whole or in various dimensions. 7. Internal marketing strategies and teachers’ job satisfaction can predicate teachers’ organization behavior. 8. Among different background variables, teachers who are male, high educated, over 51-year-old, with over 20-year teaching experience, and teaching director position have higher awareness of internal marketing strategies. 9. Among different background variables, teachers who are male, over 51-year-old, and teaching director and work in schools whose scale are over 49 classes have higher awareness of job satisfaction. 10. Among different background variables, teachers who are male, high educated, over 51-year-old, with over 20-year teaching experience, and teaching director position have higher awareness of teachers’ organization behavior. Findings and conclusion in this research could be used as a reference for educational administration agencies, and researchers to promote practice in operation and future research. Keywords: Internal marketing strategies、teachers’ job satisfaction、teachers’ organization behavior㎞.