墨西哥商薩果堤克有限公司進入高檔市場之策略 / Salxotico, Co., Ltd. is a manufacturer of salsa for the high end market. Main products are salsas in the gourmet segment. Company relies on innovation to be a distinctive brand, main goal is to position the brand as a leading company in the high end segment and achieve sales equivalent to half million dollar at the end of third year of operation, with a long-term strategy for the long run, planned investment of USD$100,00 the company expects to become an important player in the luxury segment of salsa, achieving increment in sales of above 16 % each year, which means one point more than the average media for that sector worldwide. Selected countries to export their salsas are Taiwan, Korea, Poland and Czech Republic.