As we all know English is a global language, and in today’s world it is becoming more and more important to become proficient in it. But in Taiwan, English is not a common language like Singapore, Hong Kong or Malaysia. “Internationalization” a word that Taiwanese people have been discussed for long time, and had done a great job to create the environment, but there is always a room for improvement. For instance, I remember there was a complaint news last year from a foreigner in oversea who had difficulty to book domestic airline ticket via official airline website due to they’re all Chinese and had no English translation, and resulted they don’t know how to purchase the ticket online and cancel the trip to Taiwan. In this business plan, we’re not the homeowners, we’re the rental agency and consolidating the rental housing resource and provide the rental service to foreigners, who is planned to move to Taiwan. We will help them to find the right house easily without language barrier and assist them to enjoy the life in Taiwan. However, we should let the world to understand Taiwan is a such beautiful country and should not allow language become a problem to stop them to visit Taiwan.

Infant safety has always been a major concern for new parents and those with small children. Monitoring young infants while they are asleep with the dangers of Sudden Infant Death Syndrome (SIDS) or Apnea has always been a very important part of parenting. Not only are there a multitude of products that are designed and produced each year to ease the minds of new parents, but there are numerous laws and regulations with the focus of enforcing the safety of young children in moving vehicles. Many countries around the world have made strict laws enforcing rear facing car seats for young infants. This position is ensures that its precious cargo is in the safest position possible in the event of a car crash. Though safe, the rear facing position is not the most practical for parents to monitor their child while in the driver’s seat. It is difficult while in motion to check on your child to see if she has spit up, fallen asleep, or if her safety straps need to be readjusted while she is rear facing. This is where our product, Totokan Baby Monitoring Systems, can help ease the minds of parents. Designed for flexible usage and on-the-go parents; our product is wireless, portable, and durable. Totokan can be easily installed on the car head rest or attached wherever you need to monitor your child. Most importantly the image of your child is streamed directly to your smart phone. The convenience of this product allows this monitor to go where you go, whether it is a long road trip, a play date at a friend’s house, or a quick nap at the grandparents. The ultimate goal is for Totokan’s design to be easily portable and effortlessly set up for parents to take on-the-go.

MARKET The Chinese real estate industry has been in a rising trend for decades even though it has been through three center movement macro-economic regulations. In 2012 total real estate investment reached 72 trillion CNY and the sale of commercialized buildings was up to 64 trillion CNY with 14 trillion CNY in sales traded over internet. Real estate advertisement on real estate websites is around 0.84 billion CNY. The strong demand in property trading, due to the constant economic growth, high inflation rate and lack of investment instruments, has fostered a prospering real estate brokerage market. Currently, more than 100,000 agents and 8,000 agencies are working in high-trading-volume cities like Beijing and Shanghai. The quick adoption of topnotch IT technology in Chinese retail business also helps boost real estate trading volume. Since 2011 Real estate websites have evolved from information sharing to e-commerce. Currently several giant website operators, such as Sino.com and Soufun.com, have invested heavily in forming online real estate trading businesses with different business models. PROPOSED BUSINESS Beijing Mobile Realty Inc., operate a real estate trading e-platform on both internet and mobile networks in Beijing, China. This platform will unite individual property sellers, property buyers, brokers, related professionals and etc. that interest in processing real estate transactions in residential and commercial property trading markets. The company applies the newest mobile marketing models including, O2O, Freemium and LBS into its software design to provide seamless online and offline assistance tailored for different customer requirements in every stage of his or her real estate trading process. The competitive advantages are the company’s independence and neutral platform that can provide unbiased, authentic, and professional property descriptions, including selling price evaluation, in multimedia formats such as video and map location-based services.