在石油價格高漲、都市空氣汙染及全球溫室效應日趨嚴重的情況下，電動車的推廣被個許多國家視為重要的發展政策。但由於目前電動車受限於車價高、充電速度慢、性能尚不足以滿足多數使用者的需求，因此將電動車的推廣目標從一般民眾改為大眾交通運輸業者如:乘計程車，成為許多國家的優先目標。而在台灣由於電動車推廣並不普遍，計程車司機對於電動車並不了解，加上車價較汽油車高，在推廣上更加困難。因此電動計程車的推廣由計程車車隊購買，再以租賃的方式給予計程車司機使用是較為可行的方式，本研究針對電動車與計程車業者的搭配進行探討，並以台灣大車隊為例子作為可行性研究目標。 本研究從計程車司機、計程車車行、乘客、政府，四個腳色下去探討，由對計程車司機的問卷調查及目前車輛使用的方式、與台灣大車隊經營團隊的訪談結果、政府目前對電動車的政策方向及補助、還有各家車廠的電動車技術，從上述這些資訊去分析電動車在台灣作為計程車的可行性，以及可以帶來什麼樣的益處。最後再將電動車和現行汽油車做使用成本的比較，進一步凸顯電動車適合作為計程車使用的特性。 本研究發現: (1) 現行電動車的續航力足夠台灣一般計程車司機使用一整天不須充電。 (2) 在行駛相同的里程數下，電動車的充電費用遠低於汽油價格 (3) 以目前的車輛價格，電動計程車租金可達到計程車司機的接受範圍。(4)長期使用下，以電動車作為計程車的總成本低於使用汽油車，可以增加司機的收入 / In the soaring oil price, increasing urban air pollution and worsening global warming situation, promotion of Electric Vehicle has become an important development policy in many nations. However, many nations have focus and prioritize Electric Vehicle’s development in the public transit vehicle market instead of the consumer vehicle market, such as taxi, due Electric Vehicle’s high retail price, slow charging process and lack of functionality still cannot meet most consumers’ demands. In Taiwan, due to the lack of Electric Vehicle promotion and understanding in all markets and the higher price compared to petroleum-based vehicles, deployment of the aforementioned development policy has encountered more difficulties. Therefore, the more logical approach for Electric Vehicle promotion would be enabling taxi organization to purchase in mass numbers, then rent the vehicle to Taxi drivers. This research focuses on the partnership between the Electric Vehicle industry and the Taxi Organizations, and will focus on the Taxi Organization, Taiwan Taxi, as a feasible research target case study. This research will analyze based on four different roles of the Taxi industry, namely, the Taxi Driver, Taxi Organization, Taxi Customers and the government through: questionnaires that inquire about current vehicle use, interviews that provide insights to Taiwan Taxi’s management directions, documents that highlights government policy directions as well as subsidy on Electric Vehicles, and summaries that provide an understanding of each Electric Vehicle Manufacturers’ technologies. From the above analysis, this research will aim to determine the feasibility of Electric Vehicles as Taxi in Taiwan and the possible benefits of such change. Finally, this research will compare the cost of Electric Vehicle versus current petroleum-based vehicles as an operative cost comparison to further prove that Electric Vehicle is a suitable replacement technology for the Taxi industry. This research has found that: modern electric vehicle’s battery life is sufficient for regular taxi drivers in Taiwan for an entire day without recharge; under the same mileage, the cost of charging an electric vehicle is far cheaper than refilling petroleum; the cost of renting an electric vehicle is in an acceptable range compared to the current vehicle purchase price; in long terms, the cost of electric vehicles as taxi is far cheaper than using petroleum-based vehicles, which can increase the drivers’ profits.

台灣大車隊股份有限公司 (Taiwan Taxi Corporation,簡稱台灣大車隊),為台灣民間第一家導入無線衛星派遣系統於2002年正式成立的計程車車隊,到2017年已是一個擁有17,000 名駕駛隊員的大企業,成功地創新了計程車派遣的經營模式。 在這十七年間,換過三個經營團隊,最後在林村田董事長經營下讓公司穩定下來並有盈餘。經營團隊接手後持續更新了早已建構完成之GPS衛星定位與PDA車機派遣系統。另外,更結合了空中排班、熱點候車點、多元化叫車服務與非現金消費系統,升級為平台經營架構。由多種面向匯集了電子技術、智慧手機雲端科技,不但有助於車輛的調度,提昇服務品質,也提昇了駕駛和乘客的安全性,增加了公司的競爭力。在此競爭激烈及節約能源的時期,台灣大車隊透過創新經營模式,持續檢討優缺點,迅速改善缺點,加強優點,增強正向迴路經營模式以創造利潤及業績,使企業持續成長。 前幾年面臨國內外叫車服務系統的挑戰時,如2013年6月Uber入台以及政府推行多元化計程車,台灣大車隊就已投入軟硬體研發和改善公司的作業流程以擴展計程車司機隊員規模、便利顧客、增加附屬營業收入、和流動資金的管理,以及電腦資訊自動化管理系統等多樣措施加強了利潤的成長。對外在環境變化的最新應變措施包括：叫車系統快速自動化、建構多元化叫車體系、增加車隊類型和功能、採取多種措施如手機APP電召,配上軟體記憶增加顧客黏著度、擴充平台經營層面,增加平台經營附加價值、綁定信用卡付費方式,建構出叫車平台營運成功的商業模式。 管理團隊認為所有的成功都基於重視隊友及顧客的價值,堅信：乘客即顧客、加盟隊員為家盟隊員,以增加人際溫暖度的心態來經營。使接觸到大車隊的人,都有得到照顧與或取得利潤的確幸。相對的,車隊營收亦可經由各個微小的服務利潤集結發揮為平台結構關聯性收益而得以實現。 / Taiwan Taxi Corporation Ltd. (Taiwan Taxi) is the first civilian taxi fleet which established a wireless satellite dispatch system in 2002. By 2017, it has succeeded in the innovating of business model for taxi dispatch, and become a large enterprise with 17,000 drivers. During seventeen years, replaced by three management teams, the revenue of Taiwan Taxi finally increasingly stabilized. At present, the manager team led by Lin Cun-Tian still constantly updating the already constructed GPS satellite positioning and PDA car dispatch system. By a variety of aspects for the integration of electronic technology, smart phone cloud technology, this platform not only helps the vehicle scheduling and improves service quality, but also enhance driving and passenger safety which increase their competitiveness. In the period of severe competition and energy conservation, Taiwan Taxi has continually reviewed the advantages and disadvantages through the innovative business model they built. Manager team quickly improves the shortcomings, enhance the advantages, so that a positive loop to create profits and performance can operate and make the enterprises continue to grow. Facing the challenges of domestic and foreign call systems, such as Uber and diversified taxi, Taiwan Taxi has developed new hardware and software research and has improved the operating process to expand their fleet of taxi drivers, facilitate customers since 2013, thus increased the subsidiary operating income, working capital management, and automize the computer management system to strengthen the growth of profits. The newly strategic approaches against external changes include: construct an on-line taxi system, a diversified taxi on call management containing mobile phone call, increase the fleet type and function. Other adoptions such as: memory of previous calls to increase customer stickiness, increase the running of additional function on platform, binding credit card payment, thus a successful business model upon taxi platform are constructed. Manager team believe: all the success is based on the values of teammates and customers, passengers are customers, and all the drivers joined are members of this family. They are happy to increase the warmth between the interpersonal through their management. As long as who contacts with Taiwan Taxi, will get a warm care and obtain profits of fortune. Synchronously, the revenue of cooperation can also be achieved through the combination of each profit margin for platform.