為尼加拉瓜馬拉瓜市El Carretón by El Morralito餐廳開發義大利三明治和義大利麵餐車服務 / The mobile food industry in Nicaragua is as of the writing of this document, in a growth stage. The competition is low and the conditions are proper to quickly expand and settle as one of the leaders in the industry. Based on this, the owners of El Morralito, an Italian Panini & Pasta small eatery have decided to plan their expansion into the mobile food market by launching a Food Truck: El Carretón by El Morralito. Trained personnel, mobile sales point, customer relationships, focus on quality and profitability, and expertise in logistics are the key success factors that will ensure El Carretón successful in its initially target market, which comprehends mostly students and office employees around the center of Managua in a 2 Km radius that includes the biggest universities and the largest office compound in the capital. Launching the mobile brand as part of an existing company will allow the startup to initiate its operations with several sunk costs, that will reduce the initial investment required to launch the service. Synergies between the existing eatery and the mobile truck will allow each individual business to reduce its costs by sharing a central kitchen, storage space and to have additional procurement bargaining power by bulk purchasing, which will eventually reduce costs and increase profits. Based on these synergies, the expansion plan includes additional trucks of the same and new cuisines that could eventually be franchised. The financial analysis, which includes the expansion plan, proves the project to be profitable and desirable under its assumptions, based on the initial investment scheme.