網路盛行下，取得資訊的成本大幅降低，人們在旅遊決策前會先使用網路查詢相關的資訊，本研究目的在於探討線上的旅遊景點資訊搜尋對於景點以及對於到訪該景點之旅客有什麼樣的影響，利用景點的Google搜尋熱度、景點的燈光資料及景點旅客人數的資料，使用固定效果模型分析，證實景點的線上的旅遊景點資訊會使其景點變得熱鬧，尤其會影響到秘境、高學歷旅客及年輕人喜歡前往的景點。 另外本研究也發現，線上搜尋會使得旅客想要找旅伴一同出遊，且會使去其景點的遊客平均年齡降低，以及使遊客去其景點採取自由行的比例上升，讓旅客的旅遊模式變得多元化。 / With the borderless online communication becoming more widespread, obtaining information has significantly become faster and easier. Nowadays, people will do the research from the internet to gain the tourists information in advance. The purpose of this study is to explore how the online search of tourist attractions affects the attractions visitors. This study uses the Google trends, Nighttime Lights on Taiwan attractions and the number of tourist attractions from 2004 to 2013. This study used the fixed effects model to confirm that the online search of tourist attraction will make that attraction become more popular.