This business plan has been prepared to provide the reader with information about Formosa Tea House, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends. Formosa Tea House is a proposed tea house located in the General Manila Area. It will be managed by a seasoned Banker whose love and knowledge of tea leaves will make the transition to owning and running a tea shop as a natural step which was born out of passion. His interest in tea leaves and the proper way of brewing and serving tea was enriched by his stay in Taipei, Taiwan were true tea connoisseurs have enjoyed both the luxury and benefits of tea drinking for decades. Formosa Tea House will offer a full range of teas (hot and iced), as well as pastries, premium chocolates, tea accessories, and loose tea for self-brewing and to be enjoyed at home or gifts to friends and love ones. The store will be manned by a master “Teatender” and the proponent has been learning proper brewing techniques for the last six months. All “Teatenders” will be trained in the proper storage, brewing, and serving of each kind of tea. Our goal is to provide the finest premium teas and chocolates in the Greater Manila Area in a relaxed and very upscale environment. The owners are investing $10,330 of their own money into the business while an additional 6 year loan of $53,633 will be needed to fund initial company operations. Based on the company’s well-researched and conservative sales forecasts, projected sales will be over $190,000 in the first year, with continued moderate increases through year 3. The proponents project a net profit in the first year of over $19,000, with steadily increasing net worth for the foreseeable future.

Burbuchá will be a local, innovative and new concept located at the biggest private university in Central America where its students have an income between US$600 and US$1,200 providing a high quality product with locally produced and imported goods in order to provide the traditionally recognized Taiwanese drinks adjusted to the local taste. Burbuchá expects to open two kiosks during the first year at the two most important universities in the country and it also expects to penetrate 7% of the market by using among other strategies social media and vibrant promotions to foster trial and boost sales. Burbuchá will set a price below the ones of the coffee shops mainly because the main purpose is to increase the willingness of a market that is a coffee consumer to shift and try the tea based beverages. The initial investment required is US$ 61,390.00 which is going to be funded from the owner’s capital and a bank loan. Burbuchá kioks has a positive Net Present Value which indicates that the project is feasible. Burbuchá expects to expand to other markets in a period of 3 to 5 years through the franchise system. Its priority markets in the region are El Salvador, Costa Rica and Panama.

Crea8tive Tea LLC is a startup business Panama, Panama City. The main objective of Crea8tive Tea is to serve the freshest Bubble Tea and desserts using the finest possible ingredients in the market by providing different flavors targeted towards the Asian and non-Asian Panamanian market. We will provide products that are natural and of high quality to cater the segment of the population that seeks a gastronomical journey. The Bubble Tea beverage & dessert industry is currently booming and there is an opportunity to leverage this moment and maximize our profits. Fortunately, Bubble Tea is not that known yet, especially for the non-Asian population. Most of the Bubble Tea Shops prepare their drinks with additives and non-natural ingredients that are harmful to our health and Crea8tive wants to target this market. An initial investment of $28,000 is required to start the business and our initial capital investment is of $50,000 funded by two business partners. Based on the financial section, starting from year 2 we will start to see our Return on Investment (ROI). It is important to keep in mind that there is still a risk that Bubble Tea might not be a drink that can be quickly accepted by the non-Asian segment because it is a niche market. On the other hand, our marketing know-how and assorted flavors targeted to the non-Asian Panamanians will be a solution to this challenge and become leaders in the industry.