The main goal of Ocean & Rusty photography shop is to bring the fine art photography to people’s daily life. It mainly aims at the entry-level and mid market for photography lovers and the people who would like to decorate their living space with photography works. It means Ocean & Rusty photography shop provides a platform for most of the photographers, art enthusiasts, and collectors. The main services for Ocean & Rusty photography shop includes art broker, photography works selling, photography teaching, photo books selling, and photography event organization. Ocean & Rusty photography shop expects to reach 10% market share in fifth year. It means the total sales will over 30 millions, the highest IRR will reach 737%, and the net profit ratio will be around 27%.