血糖監測系統上市計畫書 / This new product will target on those insulin patients who requires more frequent of SMBG. We will be positioning this product as high accuracy with least interference tool to help insulin patients adjust their daily insulin dosages for better treatment results. The meter price will be between NTD3,500~3,900 at consumer price and NTD2,000 for retailer price. As for test trip price, a box of 50 test strips will be NTD900~1,000 at consumer price and NTD 800 for retailer price. We estimate a 5% market share will be gained in 2009 year and estimate 15% share in the 2013. This launch will generate NTD 25 million sales revenue in 2009 and expected to reach NTD100 million revenue in 2013. Since this product is to focus on insulin patients, strong recommendations from HCPs such as Endocrinologists and Diabetes Educators will be our winning strategy. Moreover, partnership with insulin companies will also accelerate product penetration among insulin patients.