Industrial hydraulics is often perceived as an old fashioned technology at the end of its innovation cyle. Despite its indiscussable technical benefits as well as its economical importance it is not seen as a promising future technology so that influencing people like to talk about and to promote. This results in disadvantages when it comes to customer choices comparing solutions, bidding processes, and – maybe most important – in a difficult position concerning the war for talents in the long run [... aus dem Text]