Several interest groups seek to put a $15 per hour minimum wage amendment on the Florida ballot in 2020. Floridians voted successfully to increase the minimum wage back in 2004. While the measure passed by over 50% in every county, there were substantial differences. What explains variance in support for the 2004 Minimum Wage Amendment among Florida counties? Hypotheses were drawn from previous literature and theory and multiple regression models find several statistically significant results. The percentage of Hispanic residents and the percentage of residents with a high school education or less had a positive relationship with support for increasing the minimum wage, while the percentage of votes for President Bush had a negative relationship. Conclusions are drawn that suggest how these results may impact the expected upcoming vote to further increase the minimum wage in Florida.