This thesis examines how the lifestyles of the middling sorts evolved during the period 1660 and 1760 as reflected in their relationship to material goods in three contrasting, but geographically near towns. The towns are similar to the degree that their history and circumstances led to them being viewed as backwaters, and this may have influenced consumption practices. Ludlow had lost its importance as the Capital of Wales; it stagnated until its fortunes began to be revived by achieving leisure town status. Hereford was a cathedral city and a county town, but was mainly poorly built and congested. It was locally, rather than nationally important. Tewkesbury was an inland port and a manufacturing centre, but it had been eclipsed by the larger and more successful cities of Bristol and Gloucester. This study of household goods in the middling interiors of Ludlow, Hereford and Tewkesbury between 1660 and 1760 set out first to investigate the extent to which the possessions of the middling ranks reflected their social status. The second aspect is to analyse the geographical spread of new goods in the three towns to determine the extent to which economic circumstances and location influenced consumption. Thirdly, the intention is to determine how status and politeness was expressed in the early modern home. Finally, this study aimed to ascertain what these factors could tell us about early modern consumers in the three towns. A sample of the domestic goods of the middling ranks from Ludlow, Hereford and Tewkesbury is examined and compared. The material culture of the three towns has previously attracted little academic interest. It is my intention that this thesis on the three towns complements and contributes to the existing bodies of work on early modern regional culture studies.