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Assessing the diffusion and use of mobile payment solutions : a case of the South African townshipsMhlongo, Kulani Morgan 11 1900 (has links)
With mobile phones almost being ubiquitous in most communities, the electronic payment industry has realised the potential of using mobile phones as devices that can be used to conduct electronic payments. This realisation has led to an increase in the number of mobile payment solutions, which are being deployed for use by the public. However, these mobile payment solutions have not been widely adopted, especially by the citizens who are residing in the townships. Thus, this study investigates the factors that inhibit township residents from adopting mobile payments. The study was done at the Soshanguve township on the outskirts of Pretoria in Gauteng, South Africa. The study adopted a mixed method approach to collect data. Phase 1 relied on the interviews from a few selected individuals to collect the initial data, once this process was complete; a questionnaire (Phase 2) was developed and distributed to the general community of Soshanguve for data collection, which was qualitatively and quantitatively analysed.the diffusion and use of mobile payments in the townships. Some of the factors are as follows: mobile payments are not easy to use; lack of products to purchase using mobile payments; high costs associated with using mobile payment solutions; lack of trialability of mobile payment solutions; and lack of awareness of mobile payment providers in the townships. The study proposes several guidelines that could help developers and operators of mobile payment solutions to design and deploy their solutions in such a way that they are suitable for consumption by the users in township communities. Proposed guidelines are as follows: (1) when a mobile payment solution is launched, effort should be made to market it to the target market; (2) potential adopters of mobile payments should be able to try it without incurring any financial penalties; (3) mobile payments should be easier to use; (4) mobile payment security features should be apparent to the potential adopters in order to alleviate their fears; (5) mobile payment solutions should be designed according to the needs of the target market as one size fits all does not work; (6) mobile payment solutions should fulfill a need which is not met by the current alternatives or it should offer more value than the existing alternatives; (7) the cost of conducting mobile payments should be affordable; and (8) the regulator should develop legislation that stimulates innovation and competition while ensuring the security of mobile payments. / Computing / M. Sc. (Computing)
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Adoption of e-banking amongst small, micro and medium enterprises in the City of Tshwane Metropolitan MunicipalityManala, Maseribe Maureen 01 1900 (has links)
The purpose of this study was to examine the level of adoption, usage and factors that influence the adoption of electronic banking (e-banking) by small, micro and medium enterprises (SMMEs) listed in the City of Tshwane Metropolitan Municipality (CTMM). Despite efforts by commercial banks to promote e-banking (internet and cell phone banking) to its customers, the adoption rate for internet and cell phone banking appears to be low. Based on the literature reviewed, the SMME sector has been widely excluded from the formal banking services. It is also observed that e-banking can enable SMMEs to grow and enter international markets. Technology acceptance model (TAM) integrated with perceived risk theory (PRT) was used to investigate factors that influence adoption and usage of e-banking. The study followed a quantitative research approach. Respondents were selected using simple random sampling technique. A structured survey questionnaire was used to collect the data. The survey was conducted on 160 SMMEs in the CTMM with the assistance of fieldworkers. Data were analysed using descriptive statistics, exploratory factor analysis (EFA), Pearson’s bivariate correlation, and multiple regression. The results revealed that perceived ease of use had a significant positive influence on the attitude towards e-banking. Perceived usefulness had a positive but insignificant influence on the attitude towards e-banking. Security risk was the only perceived risk dimension that had a significant negative influence on attitude towards e-banking. However, financial risk, privacy risk, performance risk and social risk had a positive and insignificant influence on attitude towards e-banking. It was envisaged that this study will enable banks to develop strategies that are aimed at increasing their SMME market share. / Finance, Risk management and Banking / M. Com. (Finance)
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