Entrepreneurship education and training ensures economic development by enabling the creation of thriving new businesses and jobs by entrepreneurs. The Business Management Training Programme is tasked with training young entrepreneurs in South Africa. However, the youth unemployment rate has been exceedingly high in recent years. This study seeks to explore the implementation challenges being experienced by the Business Management Training Programme at the National Youth Development Agency. Using a qualitative approach, this study made use of semi-structured interviews with a carefully selected sample of those involved in the management and implementation of the Business Management Training Programme. A thematic analysis of the semi-structured interviews indicated that the challenges experienced in the implementation of the programme did not stem solely from operational issues within the National Youth Development Agency, but from the conceptualisation and design of the Business Management Training Programme. On this basis, it is recommended that the National Youth Development Agency use the Design and Architecture Framework for Entrepreneurship Education and Training to conceptualise and design their own Business Management Training Programme. The study concluded that by conceptualising and designing its own programme, the National Youth Development Agency will be able to address the unique entrepreneurial education and training challenges being experienced in South Africa. / Public Administration and Management / M. (Public Administration)