The green house effect caused by the emission of carbon dioxide has adverse impact on the ecosystem of the earth. The traditional fossil power plants generate this green house effect by their tremendous amount of carbon dioxide during operation. On the other hand, for the traditional long distance power transmission that needs not only large amount land and capital investments but also is easy to be interrupted due to severe climate, which causes the minimize the reliability of the power supply. Moreover, it would affect national economic development and the quality of life. In this respect, the demand for the power produced from small clean power systems has significantly increased. In those clean power systems, fuel cells power industry becomes a burgeoning and promising industry. A fuel cell is an electrochemical energy conversion device that converts hydrogen and oxygen into water, producing electricity and heat in the process. It stands out of many alternative power sources for its high efficiency, low pollution, and capability of reducing green house effect and becomes a focus of global energy market. However, its higher cost leads to less competitive than the traditional power sources. According to the experience of advanced countries, at this starting stage, it has to rely on the policy support and financial subsidy of the governments to attract the early adoption. In addition, the long-term support to the technological development can help the cost reduction and the achievement of full commercialization level. The main purpose of this study is to discuss the feasibility of Taiwan¡¦s developing fuel cells power system. According to Taiwan¡¦s status, Taiwan Power Company (Taipower) plays an important role to develop the fuel cells power, so a 4P marketing strategy under the standpoint of Taipower including Product, Price, Promotion, and Path strategy has been presented. Finally, recommendations of developing fuel cells to Taiwan government are also included in this study.