New technological innovations are considered as one of the major drivers of economic growth. However, in order to be able to achieve this growth, the diffusion of these new technologies is essential. The large number of factors that influence the diffusion process makes it rather difficult to make estimations, before the realization of the process. Especially emerging technologies, such as 5G technology, can considerably benefit from a better analysis of the diffusion process in order to fully realize their potential. Based on this shortcoming in the existing literature, this study aims to determine the possible impacts of adoption of 5G technology on business models within the cleaning industry. As it is implied in the objective, these impacts of adoption of 5G technology on business models are enabled by the adoption of 5G technology. Therefore, the constraints which influence the adoption of 5G technology are researched initially, as it is a prerequisite to identify potential modifications on business models.    A qualitative research methodology was deemed appropriate after the investigation of previous research within the field and to complement the case study design which this thesis internalizes. In addition to the review of relevant academic literature, twelve semi-structured interviews have been conducted as another data source. The qualitative data obtained from these interviews are analyzed using the thematic analysis method and themes are identified after the coding and categorization process. After the analysis, three areas of interest, which are Revenue Models, Logistics Operations and Automation for Individualization, have been identified according to the similarities of results, anticipated opportunities and observed challenges within the cleaning industry. Within these areas, the effects of adopting 5G technology on the value proposition of the business model are examined while considering the drawbacks of the cleaning industry through the collaboration with an external company called L2GO. The study concludes by proposing four potential implications of 5G adoption on business models within the identified areas and identifying the possible changes in their value propositions.

Currently the telecom world is moving towards next generation 5G (5th Generation) technology. Previous generations of mobile networks addressed human communications predominantly for voice & data but apart from human to human communications 5G brings machine to machine communication in a broader way. The possibilities of use cases are endless and 5G is a system of system. The vision for 5G is creating an ultra-connected society. 5G will be the general-purpose technology and 5G will act as a catalyst for the industry disruption. By interconnecting industries using the 5G technology will make them to be cost effective, efficient and more productive by optimally utilizing the infrastructure. It is expected that globally 5G value chain itself will contribute $3.5 trillion in output and provides 22million jobs in 2035. It is expected that 1 Trillion IoT devices by 2035 and will be worthy of $5 trillion. In Taiwan, 5G is expected to create 510,000 Taiwanese jobs and to unleash $134 billion economic value in gross output of goods and services. Apart from monetary benefits 5G is expected to bring social benefits to the human life too in enormous ways. To tap that potential many countries, governments encourage and push the mobile ecosystem to start to build the 5G networks and to launch it. 5G is coming earlier than expected and society needs to adopt to the upcoming disruption.