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Motivation among entrepreneurs in rural South Africa :Mitchell, Bruce Craig January 2001 (has links)
Thesis (M.A.)--University of South Africa, 2001.
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Motivation among entrepreneurs in rural South Africa: a comparative studyMitchell, Bruce Craig 11 1900 (has links)
This study examined the motivation of entrepreneurs in starting a business. More
specifically, it aimed to identify whether entrepreneurs have common motives for
starting their own business, and to determine whether men and women have
different reasons for becoming entrepreneurs.
The empirical study was conducted on a sample of 101 entrepreneurs. A
motivation scale and open-ended questions were used to measure motivation.
The results indicated that men and women have various reasons for starting a
business, and are primarily motivated by the need for independence, need for
material incentives and the need for achievement. The need to contribute to the
community was not an important motive. Comparatively, male entrepreneurs
were more motivated by the need to give family security and to make a difference
in the business, and female entrepreneurs were motivated more by the need to
keep learning and the need for more money to survive. / Industrial and Organisational Psychology / M.A. (Industrial Psychology)
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3 |
Motivation among entrepreneurs in rural South Africa: a comparative studyMitchell, Bruce Craig 11 1900 (has links)
This study examined the motivation of entrepreneurs in starting a business. More
specifically, it aimed to identify whether entrepreneurs have common motives for
starting their own business, and to determine whether men and women have
different reasons for becoming entrepreneurs.
The empirical study was conducted on a sample of 101 entrepreneurs. A
motivation scale and open-ended questions were used to measure motivation.
The results indicated that men and women have various reasons for starting a
business, and are primarily motivated by the need for independence, need for
material incentives and the need for achievement. The need to contribute to the
community was not an important motive. Comparatively, male entrepreneurs
were more motivated by the need to give family security and to make a difference
in the business, and female entrepreneurs were motivated more by the need to
keep learning and the need for more money to survive. / Industrial and Organisational Psychology / M.A. (Industrial Psychology)
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