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1	Exploring the factors that influence consumer loyalty towards a retail clothing store in Gauteng Du Toit, Michael 27 February 2013 (has links) Retailers are turning to loyalty marketing to attempt to sustain profitability by encouraging consumer loyalty. This study aimed to explore the factors that influence consumer loyalty towards Edgars, the largest clothing retailer in South Africa. The study found that the strongest influence of consumer loyalty towards Edgars was price, followed by service and then merchandise selection. The effect of method of payment on loyalty was also measured and it was concluded that the more closely consumers are contractually tied to a retailer, the less of an influence price has on their loyalty towards the retailer. The results can guide retail organisations in determining the focus areas of their marketing efforts for consumers that favour different payment methods. / Business Management / M. Com. (Business Management) Retail Retail strategy Consumer loyalty Consumer behaviour Consumer satisfaction Loyalty Consumer advocacy Emotional bonding Factor analysis 658.8343096822 Retail trade -- South Africa -- Gauteng Consumer behaviour -- South Africa