Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-10-04T23:04:59Z No. of bitstreams: 1 EmanoelLeonardoDosSantos_DISSERT.pdf: 2559806 bytes, checksum: 1edb06eb9069c93bdfccdcae025512a1 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-10-16T19:30:30Z (GMT) No. of bitstreams: 1 EmanoelLeonardoDosSantos_DISSERT.pdf: 2559806 bytes, checksum: 1edb06eb9069c93bdfccdcae025512a1 (MD5) / Made available in DSpace on 2017-10-16T19:30:30Z (GMT). No. of bitstreams: 1 EmanoelLeonardoDosSantos_DISSERT.pdf: 2559806 bytes, checksum: 1edb06eb9069c93bdfccdcae025512a1 (MD5) Previous issue date: 2017-06-06 / Esta disserta??o tem como objetivo analisar o trabalho efetuado pela r?dio Reis Magos ? 96 FM na internet. Por meio de observa??o emp?rica preliminar, constata a presen?a cont?nua da r?dio na plataforma digital, no entanto, encontrada algumas lacunas na forma como a emissora atua e utiliza a web para o desenvolvimento do seu trabalho. A pesquisa toma por base as a??es de converg?ncia realizadas pela empresa no site e nas redes sociais (Facebook, Instagram e Twitter) no per?odo que compreende o m?s de novembro de 2016. Durante a observa??o, a hip?tese era de que n?o havia investimentos na ?rea digital da emissora. Essa quest?o se d? pela n?o presen?a de publicidades nesses canais de comunica??o. Para a elabora??o desta pesquisa, serviram como base para a tem?tica abordada autores como Lopes (2016), Meditsch (2001), Ferrareto (2007) e Kischinhevsky (2016), que foram de extrema import?ncia para o desenvolvimento deste estudo de caso (YIN, 2005). Alguns procedimentos metodol?gicos tamb?m foram importantes, como a an?lise das p?ginas da r?dio, tanto no site quanto nas redes sociais, a perman?ncia in loco (LAGO, 2007), o que resultou em entrevistas e na observa??o do trabalho da emissora (WINKIN, 1998), sendo este fora da rede digital. Verifica, ainda, que entre as emissoras de r?dio de Natal, a 96 FM ? a que mais atua e desenvolve trabalhos na internet. Apesar disso, a pesquisa verifica que falta muito para a empresa estar com uma totalidade de produ??es na web, talvez pela aus?ncia de investimentos ou ainda pela acomoda??o dos profissionais que atuam nela. Por fim, esta disserta??o aponta a necessidade de se investir mais nas produ??es das emissoras de Natal na internet, n?o s? pelo desenvolvimento e pelo crescimento das r?dios mas tamb?m para ouvintes terem a op??o de acompanhar as suas programa??es favoritas a partir de qualquer dispositivo de transmiss?o, sejam eles fixos sejam m?veis. / The present dissertation aims to analyze the work accomplished by Reis Magos radio service ? 96 FM, offered on the internet. Through preliminary empiric observation it was noticed the continuous presence of the radio on the digital platform, however, some failures were found on how the broadcast station acts and uses the web for the development of its work. This research is based on the actions of convergence realized by the company on its website and on Social Medias (Facebook, Instagram and Twitter) in the period of November 2016. During the observation it was pointed out a hypothesis for the lack of investments in the digital area of the radio station, what happens by the non-presence of advertising in the referred communication channels. For the elaboration of this research some bibliographies were used and served as base for the current thematic, authors such as Lopes (2016), Meditsch (2001), Ferraretto (2007) and Kischinhevsky (2016) were all of extreme importance for the development of this case study (YIN, 2005). Some methodological procedures were also important, like the analysis of both the website and the public profile of the radio on Social Medias, and the permanence in loco (LAGO, 2007), what resulted in interviews and in observation of the work developed by the station (WINKIN, 1998), this last one being outside the digital network. Through this observation, it was noticed that, among the radio stations located in Natal, 96 FM is the one that both acts and develops more works on the internet. Nevertheless, the research identifies that it is a long way until the company have a totality of productions on the internet, maybe for the lack of investments or even for the accommodation of the professionals working in it. Lastly, this dissertation points out the necessity of more investment in the internet productions of the radio stations from Natal, not only for the development and expansion of the radio stations, but also for the listeners to have the option of following their favorite programs from any receptor device, be them fixed or mobile.