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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

Kourkoulos, Spiridon Savvas, Konstandakis, Georgios January 2012 (has links)
Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.

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