Recommender systems provide new opportunities for retrieving personalized information on the Internet. Due to the availability of big data, the fitness industries are now focusing on building an efficient recommender system for their end-users. This thesis investigates the possibilities of building an efficient recommender system for gym users. BRP Systems AB has provided the gym data for evaluation and it consists of approximately 896,000 customer interactions with 8 features. Four different matrix factorization methods, Latent semantic analysis using Singular value decomposition, Alternating least square, Bayesian personalized ranking, and Logistic matrix factorization that are based on implicit feedback are applied for the given data. These methods decompose the implicit data matrix of user-gym group activity interactions into the product of two lower-dimensional matrices. They are used to calculate the similarities between the user and activity interactions and based on the score, the top-k recommendations are provided. These methods are evaluated by the ranking metrics such as Precision@k, Mean average precision (MAP) @k, Area under the curve (AUC) score, and Normalized discounted cumulative gain (NDCG) @k. The qualitative analysis is also performed to evaluate the results of the recommendations. For this specific dataset, it is found that the optimal method is the Alternating least square method which achieved around 90\% AUC for the overall system and managed to give personalized recommendations to the users.