Video codec compresses the input video source to reduce storage and transmission bandwidth requirements while maintaining the quality. It is an essential technology for applications, to name a few such as digital television, DVD-Video, mobile TV, videoconferencing and internet video streaming. There are different video codecs used in the industry today and understanding their operation to target certain video applications is the key to optimization. The latest advanced video codec standards have become of great importance in multimedia industries which provide cost-effective encoding and decoding of video and contribute for high compression and efficiency. Currently, H.264 AVC, AVS, and DIRAC are used in the industry to compress video. H.264 codec standard developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC Moving Picture Experts Group (MPEG). Audio-video coding standard (AVS) is a working group of audio and video coding standard in China. VC-2, also known as Dirac Pro developed by BBC, is a royalty free technology that anyone can use and has been standardized through the SMPTE as VC-2. H.264 AVC, Dirac Pro, Dirac and AVS-P2 are dedicated to High Definition Video, while AVS-P7 is to mobile video. Out of many standards, this work performs a comparative analysis for the H.264 AVC, DIRAC PRO/SMPTE-VC-2 and AVS-P7 standards in low bitrate region and high bitrate region. Bitrate control and constant QP are the methods which are employed for analysis. Evaluation parameters like Compression Ratio, PSNR and SSIM are used for quality comparison. Depending on target application and available bitrate, order of performance is mentioned to show the preferred codec.

Video codec compresses the input video source to reduce storage and transmission bandwidth requirements while maintaining the quality. It is an essential technology for applications, to name a few such as digital television, DVD-Video, mobile TV, videoconferencing and internet video streaming. There are different video codecs used in the industry today and understanding their operation to target certain video applications is the key to optimization. The latest advanced video codec standards have become of great importance in multimedia industries which provide cost-effective encoding and decoding of video and contribute for high compression and efficiency. Currently, H.264 AVC, AVS, and DIRAC are used in the industry to compress video. H.264 codec standard developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC Moving Picture Experts Group (MPEG). Audio-video coding standard (AVS) is a working group of audio and video coding standard in China. VC-2, also known as Dirac Pro developed by BBC, is a royalty free technology that anyone can use and has been standardized through the SMPTE as VC-2. H.264 AVC, Dirac Pro, Dirac and AVS-P2 are dedicated to High Definition Video, while AVS-P7 is to mobile video. Out of many standards, this work performs a comparative analysis for the H.264 AVC, DIRAC PRO/SMPTE-VC-2 and AVS-P7 standards in low bitrate region and high bitrate region. Bitrate control and constant QP are the methods which are employed for analysis. Evaluation parameters like Compression Ratio, PSNR and SSIM are used for quality comparison. Depending on target application and available bitrate, order of performance is mentioned to show the preferred codec.