In the field of product development, many organizations struggle to create a value proposition that can overcome the headwinds of technology change, regulatory requirements, and intense competition, in an effort to satisfy the long-term goals of sustainability. Today, organizations are realizing that they have lost portfolio value due to poor reliability, early product retirement, and abandoned design platforms. Beyond Lean and Green Manufacturing, shareholder value can be enhanced by taking a broader perspective, and integrating sustainability innovation elements into product designs in order to improve the delivery process and extend the life of product platforms. This research is divided into two parts that lead to closing the loop towards Sustainable Value Creation in product development. The first section presents a framework for achieving Sustainable Lifetime Value through a toolset that bridges the gap between financial success and sustainable product design. Focus is placed on the analysis of the sustainable value proposition between producers, consumers, society, and the environment and the half-life of product platforms. The Half-Life Return Model is presented, designed to provide feedback to producers in the pursuit of improving the return on investment for the primary stakeholders. The second part applies the driving aspects of the framework with the development of an Adaptive Genetic Search Algorithm. The algorithm is designed to improve fault detection and mitigation during the product delivery process. A computer simulation is used to study the effectiveness of primary aspects introduced in the search algorithm, in order to attempt to improve the reliability growth of the system during the development life-cycle. The results of the analysis draw attention to the sensitivity of the driving aspects identified in the product development lifecycle, which affect the long term goals of sustainable product development. With the use of the techniques identified in this research, cost effective test case generation can be improved without a major degradation in the diversity of the search patterns required to insure a high level of fault detection. This in turn can lead to improvements in the driving aspects of the Half-Life Return Model, and ultimately the goal of designing sustainable products and processes.