The project's primary objective is to make a survey of quality management in Korea, with an in-depth study of how management motivates employees to work for quality. A secondary objective is to make proposals on how Scandinavian and Korean industry can learn and improve in quality management areas. The main focus was on the automobile, electronics and shipbuilding industries.Our survey revealed that the Korean conglomerates have extensively implemented and applied quality management in their operations, and deserve more international respect and recognition in this area. Regarding motivation for total quality, we found that Korean workers are not so much involved in quality related work, but management is now succeeding in enhancing everybody's awareness, in essence through materialistic incentives.We reckon that Scandinavia can learn something when it comes to building employees' company pride, using TPM, and making decisions. Likewise, Korea can learn from Scandinavian industry in terms of service quality, capability-based human resource management and employee involvement. Further, we stress the importance of principles in the adoption process.