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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A study on the print recruitment advertisement market in Hong Kong with focus on South China Morning Post, Jobmarket, Recruit and Easyfinder.

January 1993 (has links)
by Chan, Ming-chu. / Questionaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 109-110). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENT --- p.vi / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Why The Topic Is Chosen --- p.1 / Definitions & Abbreviations --- p.2 / Overview --- p.3 / Chapter II --- METHODOLOGY --- p.5 / Sampling Method --- p.5 / Data Collection & Analysis --- p.7 / Chapter III --- NEWSPAPER DEVELOPMENT IN HONG KONG --- p.9 / The Publishing Of Newspaper --- p.9 / Newspaper Advertisement --- p.9 / Chapter IV --- MARKET ANALYSIS --- p.12 / Industry Profile --- p.12 / Product Profile --- p.15 / Consumer Profile --- p.17 / Marketing Mix Analysis --- p.19 / Entry/Exit Barriers --- p.24 / Sources Of Competition --- p.25 / Chapter V --- SURVEY FINDINGS --- p.27 / Key Findings From Survey On Readers --- p.27 / Key Findings From Survey On Advertisers --- p.30 / Implications On Market Positioning --- p.31 / Chapter VI --- CASE STUDIES ON MAJOR MARKET PLAYERS --- p.34 / The Case Of JobFinder Of Easyfinder --- p.34 / The Case Of Recruit --- p.38 / The Case Of Classified Post Of SCMP --- p.42 / The Case Of JobMarket --- p.46 / Summary Of The Perceived Competitive Environment --- p.48 / Chapter VII --- EVALUATION & RECOMMENDATIONS --- p.51 / Positioning & Strategies Analysis --- p.51 / Critical Factors Of Success --- p.58 / Recommendations --- p.62 / Chapter VIII --- CONCLUSION --- p.65 / APPENDIX --- p.66 / Chapter 1. --- HK Adex & Media Index --- p.67 / Chapter 2. --- Recruitment Advertisement Analysis --- p.68 / Chapter 3. --- Mechanical Details --- p.70 / Chapter 4. --- Results Of Survey On Readers & Questionnaire --- p.71 / Chapter 5. --- Results Of Survey On Advertisers & Questionnaire --- p.88 / Chapter 6. --- information & Questions Sheet For Interview --- p.97 / Chapter 7. --- Sample Covers of EasyFinder --- p.100 / Chapter 8. --- Sample Cover of Recruit --- p.101 / Chapter 9. --- House Advertisement of Recruit in Offer of Premium --- p.102 / Chapter 10. --- House Advertisement of Recruit on Easy-Resume --- p.103 / Chapter 11. --- House Advertisement of Recruit on Recruit Easy --- p.104 / Chapter 12. --- sample Cover of Classified Post of SCMP --- p.105 / Chapter 13. --- House Advertisement of SCMP on Careers Post --- p.106 / Chapter 14. --- House Advertisement of SCMP on JobLine --- p.107 / Chapter 15. --- Sample Cover of JobMarket --- p.108 / BIBLIOGRAPHY
2

Marketing with emphasis on promotion of classified ads of English newspaper in Hong Kong.

January 1987 (has links)
Lee Suet-Ching, Liu Man-Hoi Helen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 130.

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