by Chan, Ming-chu. / Questionaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 109-110). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENT --- p.vi / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Why The Topic Is Chosen --- p.1 / Definitions & Abbreviations --- p.2 / Overview --- p.3 / Chapter II --- METHODOLOGY --- p.5 / Sampling Method --- p.5 / Data Collection & Analysis --- p.7 / Chapter III --- NEWSPAPER DEVELOPMENT IN HONG KONG --- p.9 / The Publishing Of Newspaper --- p.9 / Newspaper Advertisement --- p.9 / Chapter IV --- MARKET ANALYSIS --- p.12 / Industry Profile --- p.12 / Product Profile --- p.15 / Consumer Profile --- p.17 / Marketing Mix Analysis --- p.19 / Entry/Exit Barriers --- p.24 / Sources Of Competition --- p.25 / Chapter V --- SURVEY FINDINGS --- p.27 / Key Findings From Survey On Readers --- p.27 / Key Findings From Survey On Advertisers --- p.30 / Implications On Market Positioning --- p.31 / Chapter VI --- CASE STUDIES ON MAJOR MARKET PLAYERS --- p.34 / The Case Of JobFinder Of Easyfinder --- p.34 / The Case Of Recruit --- p.38 / The Case Of Classified Post Of SCMP --- p.42 / The Case Of JobMarket --- p.46 / Summary Of The Perceived Competitive Environment --- p.48 / Chapter VII --- EVALUATION & RECOMMENDATIONS --- p.51 / Positioning & Strategies Analysis --- p.51 / Critical Factors Of Success --- p.58 / Recommendations --- p.62 / Chapter VIII --- CONCLUSION --- p.65 / APPENDIX --- p.66 / Chapter 1. --- HK Adex & Media Index --- p.67 / Chapter 2. --- Recruitment Advertisement Analysis --- p.68 / Chapter 3. --- Mechanical Details --- p.70 / Chapter 4. --- Results Of Survey On Readers & Questionnaire --- p.71 / Chapter 5. --- Results Of Survey On Advertisers & Questionnaire --- p.88 / Chapter 6. --- information & Questions Sheet For Interview --- p.97 / Chapter 7. --- Sample Covers of EasyFinder --- p.100 / Chapter 8. --- Sample Cover of Recruit --- p.101 / Chapter 9. --- House Advertisement of Recruit in Offer of Premium --- p.102 / Chapter 10. --- House Advertisement of Recruit on Easy-Resume --- p.103 / Chapter 11. --- House Advertisement of Recruit on Recruit Easy --- p.104 / Chapter 12. --- sample Cover of Classified Post of SCMP --- p.105 / Chapter 13. --- House Advertisement of SCMP on Careers Post --- p.106 / Chapter 14. --- House Advertisement of SCMP on JobLine --- p.107 / Chapter 15. --- Sample Cover of JobMarket --- p.108 / BIBLIOGRAPHY

Lee Suet-Ching, Liu Man-Hoi Helen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 130.