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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"advertising -- texas -- dallas."" "subject:"advertising -- texas -- fallas.""

1

Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Drake, Jerry E. 08 1900 (has links)
The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
advertising
department stores
Advertising -- Texas -- Dallas.

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