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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"advertising cosmetics ataiwan"" "subject:"advertising cosmetics 4taiwan""

1

A comparison of cosmetic advertising between the United States and Taiwan: A content analysis

Wang, Wenlin 01 January 2005 (has links)
The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
Comparative advertising
Advertising Cosmetics United States
Advertising Cosmetics Taiwan
Advertising Cosmetics
Comparative advertising.
Marketing

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