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Essays on product-introduction timing, pricing, advertising and piracy in contemporary media /Prasad, Ashutosh, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 141-150). Available also in a digital version from Dissertation Abstracts.
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Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical testCarter, Theresa Idella, Mucha, Zofia Barabara January 1982 (has links)
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 149-150. / by Theresa Idella Carter and Zofia Barbara Mucha. / M.S.
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Serialized drama and news programme viewers : a study on their socio-economic status, lifestyle and personality traits and the implications in consumer product marketing /Chan, Hing-cheong, January 1981 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1981.
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