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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.109 seconds)

Spelling suggestions: "subject:"advertising persuasion (mpsychology)"" "subject:"advertising persuasion (bpsychology)""

1

The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /

Swartz, Teresa Anne. January 1981 (has links)
Thesis (Ph. D.)--Ohio State University, 1981. / Includes bibliographical references (leaves 136-142). Available online via OhioLINK's ETD Center.
Advertising Persuasion (Psychology)
2

Fear factor the impact of fear appeal messages on arousal, attitude formation and vaccination intentions in bioterrorism related communications /

Morris, Angela S. Pashupati, Kartik. January 1900 (has links)
Thesis (M.S.)--Florida State University, 2004. / Advisor: Dr. Kartik Pashupati, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed Sept. 24, 2004). Includes bibliographical references.

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