Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 219-235). Available also in a digital version from Dissertation Abstracts.

Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 217-234). Available also in a digital version from Dissertation Abstracts.

Thesis (Ph. D.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 98-102). Also available on the World Wide Web.

Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 14, 2009) Includes bibliographical references.

Thesis (M.A.)--Villanova University, 2009. / Communication Dept. Includes bibliographical references.

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 49 p. Includes two sample banner ads: one animated and one content-specific. Vita. Includes abstract. Includes bibliographical references (p. 34-37).

Thesis (Ph.D.) - James Cook University, 2005. / Typescript (photocopy) Bibliography: leaves 369-375.

Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 288-301). Available also in a digital version from Dissertation Abstracts.

Thesis (M.A.) University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 24. 2007) Includes bibliographical references.

The Authenticity of Body Positivity in the Media: A Comparative Analysis of Four American-Owned Companies Emma Mink and Dr. Kelly Atkins, Department of Marketing and Management, College of Business, East Tennessee State University, Johnson City, TN. Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The authors of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The authors examined each companies’ mission statement, annual report, and types of media being used in order to determine whether the companies were doing what they say they are doing. The researchers found that Dove and Aerie demonstrated company values consistent with their body positivity campaigns; however, both had opportunities to increase their emphasis on inclusion and diversity in their advertising campaigns and media presence. Mattel and Victoria’s Secret had inclusive and diverse campaigns and media presence but focused on empowerment of women rather than body positivity. In the final analysis, Aerie had the most consistency between its brand and its body positivity campaigns. Further, the authors found that Aerie’s campaigns promoted true body positivity with models of various ethnicities, sizes, disabilities, and illnesses. Aerie has raised the bar for companies joining the body positivity movement by encouraging women to accept the “imperfect” bodies they were born with. This study has academic and industry contributions due to the comparative analyses of the body positivity marketing campaigns of American-owned brands. The results could inform companies of their strengths and areas of opportunity in consumer perceptions of brand authenticity and could provide direction for future studies focused on body positivity marketing.