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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Evaluating the influence of alcohol advertising on alcohol consumption among the youth in the Vaal Region / Leshata Peter Ledwaba

Ledwaba, Leshata Peter January 2015 (has links)
The aim of this study was to evaluate the relationship between alcohol advertising and alcohol consumption among the youth in the Vaal triangle, south of Gauteng. The study was conducted in four high schools under Sedibeng West District of the Gauteng Department of Education. A quantitative approach in the form of a questionnaire was used to conduct the research. Results obtained indicated that there is no significant correlation between alcohol advertising and alcohol consumption among the respondents. Drawing on the findings and literature review, recommendations were made to government, the liquor industry and schools that participated in the study. Limitations of the study were identified and recommendations were made for the benefit of future research. The primary and secondary objectives of the study were successfully realised in this study. / MBA, North-West University, Potchefstroom Campus, 2015
2

Evaluating the influence of alcohol advertising on alcohol consumption among the youth in the Vaal Region / Leshata Peter Ledwaba

Ledwaba, Leshata Peter January 2015 (has links)
The aim of this study was to evaluate the relationship between alcohol advertising and alcohol consumption among the youth in the Vaal triangle, south of Gauteng. The study was conducted in four high schools under Sedibeng West District of the Gauteng Department of Education. A quantitative approach in the form of a questionnaire was used to conduct the research. Results obtained indicated that there is no significant correlation between alcohol advertising and alcohol consumption among the respondents. Drawing on the findings and literature review, recommendations were made to government, the liquor industry and schools that participated in the study. Limitations of the study were identified and recommendations were made for the benefit of future research. The primary and secondary objectives of the study were successfully realised in this study. / MBA, North-West University, Potchefstroom Campus, 2015

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