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The impact of cultural and market distance on international advertising a content analysis of magazine advertising from US, Japan and Korea /Kim, Yoo-Kyung. January 1996 (has links)
Thesis (Ph. D.)--Syracuse University, 1996. / Vita. Includes bibliographical references (leaves 229-237).
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Cross-cultural content analysis of advertising from the United States and India /Ahmed, Niaz. January 1900 (has links)
Thesis (Ph. D.)--University of Southern Mississippi, 1996. / Includes abstract. Reprint of author's dissertation. Includes bibliographical references (p. 108-119). Also issued in electronic format via World Wide Web.
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The portrayal of adult sex roles : a content analysis of advertising pictures in six women's magazinesSimmons, Marcia Kay January 2011 (has links)
Digitized by Kansas Correctional Industries
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Trends in American magazine advertising, 1840-1900Nonken, Harold A., January 1966 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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Morphing through time an investigation into female representation in Vogue magazine advertising [ : a dissertation submitted to AUT University in partial fulfilment of the degree of Bachelor of Communication Studies (Hons)].Stephenson, Laura, K. January 2009 (has links) (PDF)
Dissertation (BCS(Hons)) -- AUT University, 2008. / Includes bibliographical references. Also held in print (1 v. (unpaged) ; 30 cm. + 1 CD-ROM) in the City Campus Theses Collection (T 659.132 STE)
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A study of the impact on white readers of magazine advertising utilizing Negro modelsHopkins, Robert Edwin, January 1965 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1965. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 121-125.
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Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable productsJonovic, Donald J., January 1982 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).
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Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis /Ji, Hong. January 2005 (has links)
Thesis (Ph.D.)--Ohio University, November, 2005. / Includes bibliographical references (leaves 122-131)
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What increases ad recgonition [sic]? a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication /Gable, Stephanie. January 2007 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on March 26, 2008) Vita. Includes bibliographical references.
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Persuasive Strategien der französischen Werbung konzeptionelle Varianten von Zeitschriften-Anzeigen /Klenkler, Eckhard. January 1982 (has links)
Thesis (doctoral)--Albert-Ludwigs-Universität zu Freiburg im Breisgau, 1982. / Includes bibliographical references (p. 261-271).
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