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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Attitude of advertising professionals towards the industry.

January 1990 (has links)
by Chu Man Lo, Tammy, Sit Wai Fun, Irene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 87. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objective --- p.3 / Scope --- p.4 / Preliminary Data Collection --- p.4 / Chapter II. --- PROBLEM DEFINITION AND THEORETICAL FRAMEWORK --- p.9 / Problem Statements --- p.9 / Theoretical Framework --- p.9 / Chapter III. --- STUDY DESIGN --- p.14 / Various Considerations --- p.14 / Operational Definitions --- p.15 / Data Collection --- p.15 / Chapter IV. --- SAMPLING DESIGN --- p.18 / Sampling Frame --- p.18 / Sample Size and Sampling Method --- p.18 / Chapter V. --- DATA ANALYSIS --- p.20 / Data Analysis Method --- p.20 / Survey Responses --- p.20 / Overall Respondents' Profile --- p.20 / Attitude and Feelings --- p.21 / Future Plans --- p.36 / Respondents' Profile Review --- p.50 / Chapter VI. --- CONCLUSION --- p.60 / Discussion and Review --- p.60 / Recommendations and Implementation --- p.65 / Finale --- p.70 / APPENDICES --- p.71 / BIBLIOGRAPHY --- p.87

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