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Attitude of advertising professionals towards the industry.January 1990 (has links)
by Chu Man Lo, Tammy, Sit Wai Fun, Irene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 87. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objective --- p.3 / Scope --- p.4 / Preliminary Data Collection --- p.4 / Chapter II. --- PROBLEM DEFINITION AND THEORETICAL FRAMEWORK --- p.9 / Problem Statements --- p.9 / Theoretical Framework --- p.9 / Chapter III. --- STUDY DESIGN --- p.14 / Various Considerations --- p.14 / Operational Definitions --- p.15 / Data Collection --- p.15 / Chapter IV. --- SAMPLING DESIGN --- p.18 / Sampling Frame --- p.18 / Sample Size and Sampling Method --- p.18 / Chapter V. --- DATA ANALYSIS --- p.20 / Data Analysis Method --- p.20 / Survey Responses --- p.20 / Overall Respondents' Profile --- p.20 / Attitude and Feelings --- p.21 / Future Plans --- p.36 / Respondents' Profile Review --- p.50 / Chapter VI. --- CONCLUSION --- p.60 / Discussion and Review --- p.60 / Recommendations and Implementation --- p.65 / Finale --- p.70 / APPENDICES --- p.71 / BIBLIOGRAPHY --- p.87
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