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The effects of progressive levels of telepresence in on-line advertising interactivity, vividness, and attitude-behavior consistency /Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
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Marketing to women a content analysis of Good Housekeeping magazine advertisements from 1955 to 2005 /Finn, Jennifer. January 2008 (has links)
Thesis (M.A.)--University of Wyoming, 2008. / Title from PDF title page (viewed on Apr. 13, 2010). Includes bibliographical references (p. 110-116).
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Exploring the impact of advertising on brand equity and shareholder valueJeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
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Perceptions of Japanese advertising : a Q-methodological study of advertising practitioners in Japan /Cropp, Fritz. January 1996 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1996. / Typescript. Vita. Includes bibliographical references (leaves 160-169). Also available on the Internet.
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Adolescents' critical reading of advertisements and public service messages the interpretation of identities and meaning /Chik, Hsia-hui, Alice. January 2001 (has links)
Thesis (M.A.)--University of Hong Kong, 2001. / Includes bibliographical references (leaves 75-79). Also available in print.
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Perceptions of Japanese advertising a Q-methodological study of advertising practitioners in Japan /Cropp, Fritz. January 1996 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1996. / Includes bibliographical references (leaves 160-169).
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The impact of food advertising on food consumption patterns in the U.S. and MexicoCosta, Jose Antonio. January 1983 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 188-195).
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Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages /Choi, Youjin, January 2003 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 132-141). Also available on the Internet.
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Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messagesChoi, Youjin, January 2003 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 132-141). Also available on the Internet.
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Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966 /Cicero, Michelle Elizabeth January 2007 (has links) (PDF)
Thesis (M.A.)--University of North Carolina Wilmington, 2007. / Includes bibliographical references (leaves: 106-110)
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